One of the biggest questions surrounding the 2020 Hodge Twins’ wedding was whether or not Robert Pattinson would attend. After all, this was literally the most public affair of the year – more so than ever before. With the world eagerly awaiting news of the newlywed couple’s big day, there was plenty of speculation as to what Robert Pattinson was up to these days. Is he still acting? What is he doing now that his film career is behind him?
Well, as it turns out, Robert Pattinson is still acting. And he’s booked quite a few notable projects since his retirement from film. In fact, he’s even starred in a Broadway play! Let’s take a look…
Yes, ladies and gentlemen, we can now add Dior to the list of brands that have booked Robert Pattinson as some form of marketing campaign. The French luxury goods company tapped the actor to host their #WhatIsDior campaign, which encourages consumers to #FindYourDior. In the spot, we see the actor portraying a refined man of society. While the tagline encourages users to ‘find their own [Dior] fragrance’, it’s safe to assume that the company is hoping for a big spike in sales of their perfumes as a result of this ad campaign.
Those of you who follow fashion closely may have noticed that Robert Pattinson has been showing up at plenty of high profile fashion events recently. From Louis Vuitton to Marc Jacobs, the actor’s been spotted on the red carpet many times in the last year. Naturally, the speculation was that he was there as a guest and possibly even a fashion judge. However, it seems like Mikado was the one who asked Robert Pattinson to come on board to help promote their 2020 collection.
In the role of Mikado, you see what looks like a refined man or a gentleman with a monocle. He wears a look that is both classic and unique at the same time – a combination that is both appealing and recognizable. While there is no word yet on whether or not this will become a permanent role for the actor, we can at least be thankful that it means he’s found a way to utilize his acting skills to promote fashion.
Speaking of fashion, let’s not forget about the Broadway play that Robert Pattinson starred in this year. The actor took on the role of a transatlantic trader in the hit play The House of Gucci. The show is based on the Italian fashion house’s incorporation in the United States in 1874. Naturally, with a Broadway play on his resume, it’s only a matter of time before we see more prominent roles for the British actor. What is interesting is that this is not your usual type of show. Instead of creating brand awareness through product placements, The House of Gucci focuses on the cultural aspects of Italian design.
Speaking of The House of Gucci, let’s not forget about the other project that the Italian fashion house has in the works. The luxury goods company is working with the iconic design house Balenciaga on a capsule collection that is to be made available only at their Fall 2021 fashion show. Naturally, this is yet another brand that has asked Robert Pattinson to be a part of their promotional campaign. Whether or not this collaboration will result in any actual products being sold is unknown. But it’s clear that the fashion houses are still interested in working together.
Last but not least, let’s not forget about Neiman Marcus. The exclusive luxury department store has had quite the year. Not only have they seen a boom in customer visits as a result of the pandemic. But they’ve also collaborated with a number of high profile designers, including Alexander McQueen and Christian Dior. Naturally, with so much exposure, it’s only a matter of time before we see more prominent roles for the British actor. What is interesting is that this exclusive Dallas-based retailer has seen an increase in customers not only due to the pandemic. But also from individuals seeking to make a statement through their choice in luxury goods.
In the meantime, we can keep up with all of this activity by staying connected to the official Robert Pattinson Twitter account. The actor posts about once a week, revealing information about upcoming projects and sharing fun and interesting facts about himself. So, whether or not you’re a fan of his film or stage work, it seems like there is always something new to look forward to. After all, that’s what makes this journey so much fun!