Vicky Pattinson has been pretty active on social media over the last year. She started off with a bang by posting a series of epic lifestyle pics on Instagram. Since then, she’s mostly been posting about fashion and beauty on her other social platforms. However, it seems that Vicky has been hiding away on her Instagram account and has failed to update it with new content since September.

Is This Just A Marketing Stunt?

Instagram is one of the biggest social media platforms around, so it’s quite surprising that Vicky hasn’t bothered to update her account since September. It’s possible that she’s just using the absence of content to encourage followers to look at her other social platforms rather than this one. After all, not many people check Instagram these days compared to TikTok and YouTube.

Is this a marketing stunt by Vicky or has she really just been too busy to update her Instagram account? Let’s consider the evidence.

She Followed Fashion And Beauty Content-Driven Accounts

It’s well-documented that Vicky is a big fan of fashion and beauty-related content. She has over 300,000 followers on TikTok and close to 80,000 on Instagram. It seems that she’s been seeking out fashion and beauty accounts to follow, as she doesn’t have many other types of accounts. This is evidenced by the fact that she only follows 20 accounts on her main Instagram page and only seven on her TikTok account.

In light of this, it’s interesting to consider that Vicky’s Instagram account has been pretty stagnant over the last year. For much of that time, she was only posting about fashion and beauty, with the occasional throwaway joke. However, as of late, she has been putting out a decent amount of content. She even started a fashion blog for Victoria’s Secret, which was subsequently shut down by the brand. It seems that Vicky has used this platform to experiment with different content types and see what resonates with her audience. These posts seem to be gaining popularity, as they have over 15.3 million views on Instagram and close to 700,000 on TikTok. The fashion blog world loves a comeback story, and here we have one. Vicky’s Instagram is back with a bang and is proving that last year wasn’t a fluke.

She Followed Content From Ethnic-Diverse Countries

It’s well-established that Vicky is keen to explore different cultures and cuisines. She recently published a recipe book, which featured recipes from across the world. It seems she’s been seeking out content from outside of the UK, as many of her followers come from all over the world. This is evidenced by the fact that she follows accounts from Belgium, China, France, Germany, Italy, and more. Many of these countries have huge culinary differences from the UK, so it’s no wonder that Vicky seeks out content from elsewhere.

One of the biggest differences between the UK and European cuisines is that European countries tend to use more spices and incorporate these spices into their food. It would be impossible to recreate some of these recipes in the UK, as many of them call for you to use your hands, which are presumably covered in flour at this point. You wouldn’t want to ruin your manic and throw away all that hard work would you? Not to mention the fact that many of these recipes are hot and require you to be more active than usual, which is likely to lead to sweat-staining your apron.

It’s no secret that Vicky is a massive fashion and beauty fan, and many fans have been eagerly awaiting the release of her cookbook. The fact that she’s been relatively quiet on social media since September might mean that she’s been hard at work on the book and is finally ready to share the deets. Let’s be excited for Vicky and her upcoming cookbook!