We’ll be honest, we’ve become a little bit obsessed with celebrity swimsuits over the past year. From the revealing swimsuits of Demi Lovato to the scandalous dress Elle MacLeman wore when she climbed into the pool with Ryan Reynolds, it’s been non-stop. Now, as the summer season is drawing closer, it’s time for us to be over-loaded with fashion trends; and one of the biggest ones is the comeback of the swimmies.
For those of you who aren’t familiar, the swimmer’s costume is what you would typically wear if you decided to dip your toes in the pool for a quick swim. The only difference is instead of covering your skin, the swimmer covers his or her chest and reveals a hint of their nipples. It was first popularized by Robert Pattinson, who wore a swimming costume with his then girlfriend, Kristen Stewart on a 2009 trip to France. Since then, it’s become a fashion trend that’s gained a lot of popularity especially amongst young people. And, from what we can tell, it’s not going anywhere.
So, let’s take a look at why this year has seen such a revival and what we can expect to see in the future.
Why The Revival?
It all started with the same simple tweet from the pop star. Demi Lovato mentioned that she was in desperate need of a new swimsuit and asked her followers if they knew of any. Little did she know that the actor/model/director would reply with a resounding, “Yes.”
Pattinson then proceeded to suggest a range of options, from which the singer/songwriter would choose one, which she would then show off on Instagram. Within a day, the tweet had amassed nearly 50,000 likes and attracted the attention of many celebrities. Since then, we’ve seen numerous stars flaunting their famous swimsuit choices, especially on social media. Whether it’s been a shot from the red carpet or a snap after swimming, the trend has certainly been revived.
For those of you who have been hiding in caves or living in caves since 2015, here’s some good news: the trend seems to be here to stay. According to TikTok analytics company, TikTok Star, the user base of the swimsuit trend has increased by 55% since last year. That’s huge! Why? Because it means that more people are interested in this topic than ever before.
The fact that so many people are interested in this topic is mostly thanks to the social media stars who have been flaunting their favorite swimsuit choices. Since the inception of TikTok, users have been able to share their content through multiple mediums such as video and photos, so this trend has been able to find an audience quickly.
However, as much as we’d love to simply attribute this revival to TikTok, this isn’t entirely the case. While the platform has undoubtedly played a role in popularizing this trend, it’s not as though the issue of celebrity swimsuits disappeared after the singer/songwriter tweeted out her request for a new trunks suit. Far from it.
While we were completely captivated by the comeback of the swimsuit trend, it looks like we’re not the only ones. According to Hootsuite’s Trends Predicts feature, social media has predicted that the 2019 swimsuit trends will revolve around high school nostalgia, with many celebrity guests and famous teenagers taking part. But it won’t be only about the past. According to the feature, future swimsuit trends will include “strong personalities” and “unique choices.”
With that in mind, don’t be surprised if you start seeing a lot more stars promoting their high schools in the coming months. After all, the nostalgia piece is already starting to come to life with many A-list celebs, such as Ava Gardner, Marjorie Merriweather Post, and Lana Turner, participating. We’re also going to start seeing a lot more unique choices when it comes to swimwear as we’ve seen with Lovato and Macleman, who both opted for daring fashion choices, which were a hit with our fashion-conscious readers.
What do you think about the comeback of the swimsuit trend? Let us know in the comments below!