Stacie Pattinson is the creator of the popular blog, Budget101. She has been featured in numerous publications including The New York Times, CNN, and Inc. She has an MBA from the Tuck School of Business at Boston University and has worked in corporate America for the past ten years.
When she began her blog, Budget101, Stacie wanted to make sure that she would be able to stay profitable and independent as she aged. She knew that her income would decrease as she got older and she wanted to be able to continue enjoying her life.
Through her blog, she shares her knowledge about economics, retirement planning, and personal finance with readers. She also discusses the effects that the aging of America will have on individuals’ finances and whether or not they will be able to maintain their standard of living.
How Does Blogging Affect Your Financial Health?
One of the main ways in which blogging affects your financial health is by educating you about money management. By reading blogs from leading experts in their fields, you will learn about the latest news, fads, and trends in personal finance. You can also find helpful tools, such as calculators and checklists, that can assist you in maintaining a disciplined approach to your money. This, in turn, may improve your long-term financial health.
The Impact of Social Media
The increasing influence of social media on young peoples’ financial health cannot be denied. Individuals between the ages of 18 and 29 are now more likely to get their financial information from social media than from traditional financial news sources, like newspapers and magazines. Just check out the Twitter financial news feed (@FinancialNews) to see what we mean!
As a result of this trend, traditional print publications have pivoted to become digital-first, mobile-first content businesses. Younger generations are now producing content for traditional media sources, which means that the influence of social media on young peoples’ financial health is only going to increase in the future.
The Demographics of Blog Readers
Individuals between the ages of 30 and 49 make up the largest group of blog readers, with nearly 40% visiting financial blogs regularly. This group is typically referred to as ‘millennials’ because individuals born in the 1980s and early 1990s now make up the largest demographic in America. This cohort is also referred to as the ‘iGen’ because they were born into a world completely changed by digital media and social networking.
What’s interesting is that while the older generations may be influenced by traditional financial news publications and traditional forms of financial intermediation, millennials are leading the way when it comes to financial education, digital marketing, and social media.
The Future of Blogging
The increasing influence of social media and digital marketing on finances is evident in the fact that 13% of American Express survey respondents say that they get most of their financial news from Twitter, compared to 8% who get their info from traditional news sources like newspapers and magazines.
This trend is likely to continue and even accelerate in the coming years. As more and more people get their daily fix of news and information from digital platforms, we’ll see the influence of social media on financial health rise dramatically.
Thanks to Stacie Pattinson for creating a blog that continues to educate and inspire!