You might have heard of Rotten Tomatoes, the movie review site that’s changing the film industry forever.
Launched in 2010, the site allows viewers to rate movies on a scale of zero to five stars and provides an overview of major awards won by a film (such as the Oscars).
The reviews are mostly positive, which can help boost a film’s box office returns. But it’s not always the case; many viewers use the site to express their dissatisfaction with a movie.
Since its earliest days, Rotten Tomatoes has been used by filmmakers to determine whether or not their movie’s received negative feedback. If it gets a rating of less than three stars, the filmmaker might want to consider whether or not they want to continue making that movie.
Reviews Are Changing Movies Like Magic
That’s the sound that a magical device makes when it’s unleashed.
Filmmakers have long used various means of storyboarding their projects to ensure that the performances and technical aspects go smoothly. From animating shots to blocking, storyboarding helps ensure that nothing is missed. During editing, sound and visual cues are used to ensure that everything hangs together smoothly.
Now, thanks to Rotten Tomatoes, the very essence of storyboarding – creating a visual representation of the film’s actions and dialogue – can be applied to the movie’s reviews. The result is a more organic, cinematic experience for the viewer.
Why Is Everyone Embracing Storyboarding?
There are three key reasons why everyone is embracing storyboarding:
- To plan the structure of a film;
- To make sure that nothing is overlooked during filming; and
- To be able to visualize the finished product in all its glory.
Planning a film is a monumental task that can easily go wrong if not approached efficiently. With so much information to process, it’s easy for the story to get lost in the details and for the director to overlook essential aspects of the project.
In addition to being a visual aid, storyboarding also helps the director stay organized and focused during production. When the camera is rolling, there’s so much going on that it’s easy for the director’s attention to wander and for him to miss some of the action. For this reason, many filmmakers prefer to storyboard their films.
Rotten Tomatoes Is Changing the Film Industry
Thanks to the rise of digital media, storyboarding has never been more vital. With so many platforms available for streaming a movie, it’s essential that a filmmaker engages with their audience by delivering an entertaining and visually stunning experience. To this end, many filmmakers have turned to platforms like Amara to help them gauge the reaction to their projects.
Amara is a software that provides instant feedback on a movie’s performance. It tracks how many people have watched an uploaded movie and provides an overall score out of 100 based on how many people have “liked” or “disliked” it. With so many variables at play, it’s only natural that filmmakers want to know whether or not their movie will be successful.
Additionally, since its inception, Rotten Tomatoes has worked with countless major studios and directors to gain valuable experience and shed light on the subtleties of the filmmaking process.
The site also represents the best of the film industry as it stands today, with the perfect combination of data-driven analysis and human opinion. It’s a gathering place for filmmakers, industry professionals, and movie lovers to come together and debate the merits of a specific film or filmmaker.
Despite its benefits, there are also some drawbacks to using storyboarding. One of the main drawbacks is that it’s extremely time-consuming. It is not uncommon for a filmmaker to spend around 10 hours a day, 7 days a week, for several months on their project.
Even then, something often goes wrong. In the words of Oliver Stone, “you can’t make a film without shooting it first, you can’t make it perfect without watching it first.”
The final product is then subject to a painstaking editing process where every frame is double and triple checked to ensure the most accurate representation of the final film.
For these reasons, storyboarding is a valuable tool for any filmmaker and can help bring your project to life, no matter the size. Just make sure you have the time and energy to do it right.