Robert Pattinson’s Wonderland Magazine was first published in October 2011. The glam-rock-inspired title is in reference to the English writer Lewis Carroll’s 1865 novel, featuring the whimsical adventures of the main character, Alice. The magazine was initially created as a project to celebrate the release of Pattinson’s documentary about the making of his most recent movie, Lost Songs. It has since evolved into a lifestyle magazine that focuses on fashion, beauty, and travel. A regular feature is the ‘Goodies Bag’, a themed shopping guide offering a range of luxury items that represent the theme of the issue. Each bag is accompanied by a unique ‘pop up’ gift-card.
The first issue of the magazine was entirely devoted to the theme of ‘Wonderland’, inspired by Alice in Wonderland. It featured themed outfits worn by the models, alongside with articles on famous fashion houses and designers, as well as styling tips. The design of the magazine is reminiscent of a vintage edition of Vogue. The interior is laid out in the format of a small book, with a hardback cover that features a decorative gold-rimmed panel.
Evolution
Since its inception, Wonderland Magazine has steadily grown in popularity. It currently has a readership of around 500,000 people a month. The title is a regular feature in several international luxury and lifestyle magazines, including Vogue UK, Elle UK, and Cosmo. It also has a dedicated international website. In addition, Wonderland has offices in London and Los Angeles, with affiliates in Ibiza and Hong Kong. In 2020, after the pandemic, Wonderwai Magazine expanded its distribution network, opening stores in Dublin and Sydney.
Style
The magazine is well-known for its fashion coverage and its focus on young Hollywood lifestyle. It has a prominent position in the fashion and lifestyle sections of high-profile magazines, such as Vogue, Glamour, Vanity Fair, and Elle. Its contributors include some of the most well-known names in fashion and lifestyle, ranging from famous faces to rising stars. The magazine also publishes a range of annual guides to the fashion and lifestyle trends for women, as well as a style blog. Additionally, it creates and hosts styling events and workshops, inviting famous designers to share their wisdom and teaching aspiring ladies how to dress better.
Fashion
In 2022, Robert Pattinson will celebrate his twentieth anniversary as a solo artist, having made his debut as a singer and songwriter back in 1997. To mark this milestone, the singer released a promotional video for his new single, ‘Perfection’, an album track featuring British singer-songwriter Labrinth and produced by Max Martin. The clip includes cameos from various famous faces, including Pattinson’s actress friend, Mia Wasikowska. The song is taken from Pattinson’s upcoming album, The Album, out 22 July.
A year earlier, in July 2021, Pattinson released his eighteenth studio album, Heaven, which peaked at number two on the UK Albums Chart. The Black album was followed by two more platinum-selling albums, Ashes and Rain, before the release of his latest album, Eclipse, in September 2024. The album marks a return to form for the artist, who has previously stated that he feels that his previous work was inferior compared to what he is capable of now.
Beauty
Wonderland Magazine has always been a fan of high-end beauty and skincare products, with many of its covers and content focused on luxurious face cream, mascara, and skin care. It has a make-up section that features products for all skin tones, and the majority of the models on its covers are white. The publication’s beauty and skincare content has attracted a following of its own, with many women reading about skincare and make-up tips and then impulsively dipping into the products featured. The make-up section of Wonderwai Magazine is a regular feature, and it often leads to a boost in sales for the beauty products that it promotes. Many of the products that it features are either limited edition products or are pricier than the average make-up item, attesting to the popularity of the section.
Travel
In October 2021, Pattinson’s twenty-year anniversary as a solo artist was marked by the publication of his best-selling book, A Short History of Luxury Travel, which explores the development of the luxury tourism industry. The author spent two years researching and writing the book, which features profiles of famous individuals and influential figures in the field, as well as rich historical imagery. In addition to writing the book, Pattinson also acted as the guide on a ten-day privately-arranged safari tour of Tanzania, which was funded by the estate of the late media mogul, Conrad Black. The package included deluxe Accommodation at Majete Camp, which overlooks the Great Rift Valley and has an outdoor pool, and Mwiboko Safaris, which arrange customised wildlife safaris for those who want to get up-close-and-personal with nature.
Magazine Growth
Since its inception, Wonderland Magazine has steadily grown in popularity. It currently has a readership of around 500,000 people a month. The title is a regular feature in several international luxury and lifestyle magazines, including Vogue UK, Elle UK, and Cosmo. It also has a dedicated international website. In addition, Wonderland has offices in London and Los Angeles, with affiliates in Ibiza and Hong Kong. In 2020, after the pandemic, Wonderwai Magazine expanded its distribution network, opening stores in Dublin and Sydney.
Wonderwai Magazine is currently available in digital form, with a print edition released every two weeks. The print edition primarily focuses on celebrity, style, and fashion news, with some travel content thrown in for good measure. The title is also available in a variety of languages, including French, German, Spanish, and Chinese. In March 2022, the publication will be celebrating its tenth anniversary, with the aim of continuing to grow its audience and expand its global reach.