One of the biggest pop culture phenomena of the past few years has been
The Twilight Saga. A simple tale of young love conquering
all, the saga became a phenomenon. It spawned countless memes, viral
trends, and of course, an entire movie franchise.
Though the films were a commercial success, adapting the popular
Stephenie Meyer novel, they were not critically acclaimed.
While the series did receive a few award nominations, it mostly
receives poor reviews from critics. Furthermore, the first film in
the series, The Twilight (2008), holds a dismal 45%
score on Rotten Tomatoes.
The most recent entry in the series, The Twilight Saga:
Eclipse (2012), was a bit of a comeback for the franchise.
Directed by McG and co-starring Kristen Stewart and Robert Pattinson,
the film was a critical and commercial success. It currently holds
an 89% score on the review aggregator website, and earned the actors
a coveted Teen Choice Award for Best On-Screen Chemistry.
However, it was not enough to save the Twilight franchise. Despite
the popularity of the franchise, it has never been confirmed whether
or not Stephenie Meyer will write any more films. Now that her
most famous creation is approaching its 10th anniversary, it’s time
for fans to show their love and devotion to the novels by demanding
that Hollywood make more films.
The Popularity Of The Novel
Though it wasn’t intended to be, the Twilight saga proved to be
a social phenomenon. Since its inception in 2008, the series has
sold over 150 million copies worldwide. This makes the series the
best-selling fictional narrative of all time.
It’s clear that millions of people have read and liked
The Twilight Saga. Here are just a few examples of the many
anecdotes created by fans of the book series. (Note that not all
of these descriptions come from actual reviews, but from users’
tweets and other social media posts.)
- “I just saw @REVIEWGUIDELINES’ review of #TheTwilight Saga and I
just want to say that, of all the books I’ve ever read/recommended,
this is by far the best one. I’m not just saying that because I’m a
major fan of Robert Pattinson, either.” - “I loved #TheTwilight Saga and I think it’s
perfectly suited for the big screen. It’s contemporary and it feels
realistic. Plus, it has vampires! Hollywood, make the movie already!” - “I have waited so long for #TheTwilight Saga to come to the
big screen. Pattinson and Stewart are perfection and I can’t wait
to see them on the big screen together.” - “If the rumours are true and Robert Pattinson is considering a
return to acting, then this could be the role to launch his
reboot.” - “If you haven’t read #TheTwilight Saga, then you should probably get on
the bandwagon. It’s been amazing so far.” - “#TheTwilightSaga is one of the best YA series I’ve ever
read. I can’t wait to see more from Bella and Edward!” - “So proud to be a part of this new generation of fans
who have fallen in love with #TheTwilightSaga the same way I did!”
The Growth Of The Saga On Social Media
It’s clear that millions of fans have been impacted by The
Twilight Saga. Though the books had already developed a
massive following when the film series was released, the popularity
of the movies increased the following on social media. On
Twitter, the hashtag #TeamEdward was used over 11 million times
between December 2012 and April 2013. Similarly, #TeamBella was
used over 3 million times on the platform.
Though these hashtags are still being used today, they
aren’t nearly as popular as they used to be. This is likely due
to the fact that Twitter evolved as we know it over the past few
years. While Facebook remains a mainstay in the social media
landscape, Twitter is the preferred platform of millennials and
Gen-Z. As these demographics continue to grow, so too will the
popularity of Twitter. Keep an eye out for future trends as they
emerge on the platform.
Though the hashtag #TeamEdward was used over 11 million
times on Twitter between December 2012 and April 2013,
#TeamBella was used most frequently between March 2013
and April 2013, indicating that the fandom may have switched its
focus over the course of the year. This follows a similar
trend in the book series. It’s clear that The Twilight Saga has
been a cultural phenomenon, connecting with audiences around the
world. Though the films were always intended to entertain,
they’ve also been a vehicle to explore contemporary issues
such as mental health, bullying, and love. This resonates with
millennials and Gen-Z, who are driving the adoption of
SaaS and social media. From a simple story of young love to
one of the world’s bestselling literary phenomena, The
Twilight Saga undoubtedly touched upon a nerve and connected
with audiences around the world of all ages. Though the films
are approaching their 10th anniversary, they continue to provoke
and delight fans. Inevitably, these phenomena cannot stay
exclusive to social media. The franchise will be turning ten
soon. To celebrate, Stephenie Meyer’s website, StephanieMeyer.com,
is currently hosting a countdown to the big day.
The popularity of The Twilight Saga cannot be denied. Not only
is it one of the best-selling literary phenomena of all time, but
it also changed the way we look at celebrity interspecies
relationships and romantic comedies.
Though it wasn’t intended to be, The Twilight Saga has become
one of the most influential and popular book series of all time,
spawning countless memes, viral trends, and an entire
franchise.
Though the films were a commercial success, adapting the popular
Stephenie Meyer novel, they were not critically acclaimed.
While the series did receive a few award nominations, it mostly
receives poor reviews from critics. Furthermore, the first film in
the series, The Twilight (2008), holds a dismal 45%
score on Rotten Tomatoes. The most recent entry in the series,
The Twilight Saga: Eclipse (2012), was a bit of a comeback for
the franchise. Directed by McG and co-starring Kristen Stewart and
Robert Pattinson, the film was a critical and commercial success.
However, it was not enough to save the Twilight franchise. Though
the films were a commercial success, adapting the popular Stephenie
Meyer novel, they were not critically acclaimed.
The most interesting thing about The Twilight Saga is that it
managed to resonate with audiences of all ages. Though it was always
intended to entertain, the series also tackled important issues
such as mental health, bullying, and love. This resonated with
millennials and Gen-Z, who are driving the adoption of
SaaS and social media. From a simple story of young love to
one of the world’s bestselling literary phenomena, The
Twilight Saga undoubtedly touched upon a nerve and connected
with audiences around the world of all ages. Though the films
are approaching their 10th anniversary, they continue to provoke
and delight fans.