Most people know what a “POP-UP” store is: a luxury brand or store that opens a temporary store in a bustling market to draw in customers. Well, the city of Los Angeles has gotten so much love for Hollywood that the town has now gotten a taste for all things retail. And what better way to showcase your luxury goods than with a pop-up store?
The city is well-known for its sunny skies, celebrity residents, and eclectic eateries. It’s no surprise that brands looking to expand their reach beyond their home market have chosen to establish a base within the city.
Whether you’re a fashion or accessories brand, you can find the perfect pop-up store in Los Angeles. Below, we’ve compiled a list of suggestions on how to find the best pop-up store for your needs.
Visit The Web
If you’re looking for a pop-up store in Los Angeles, you’ll want to visit the web first. There are numerous luxury brands that have established a presence within the city and its surrounding areas, and their websites will provide you with all the information you need about their stores. You can also find other popular destinations in the city, such as restaurants and galleries that you can explore while you’re there.
If you’re not familiar with Los Angeles, use online tools to find maps and information about the city. If you live in the area, consider using local resources to gain more insight into the city.
Consider The Location
One city in California in particular, West Hollywood, has developed a reputation for being the “Sundance capitol of the world.” And that’s not a bad thing. If you’re looking for a thriving, celebrity-packed area with lots of artsy, independent-minded people, then West Hollywood is where you want to be. It’s filled with unique boutiques, organic grocers, and tattoo parlors. So, if you can find a store that fits within that vibe, you’re sure to have fun.
Along with boutique hotels and indie restaurants, you’ll also find a variety of specialty stores that you can explore. If you’re not familiar with the area, consider using online tools to find maps and information about the neighborhood. Once you’re there, you can look for coffee shops, bookstores, and galleries that you can visit while you’re in the neighborhood.
Boutiques Versus Chains
When it comes to finding a pop-up store in Los Angeles, it’s important to note the difference between “boutiques” and “chains.” While chains are clearly the more popular choice when it comes to getting goods delivered to your home, a boutique is where you want to be if you’re looking for a more personal shopping experience.
According to the Oxford Dictionary, a “boutique” is “a small specialty store that usually stocks a range of designer goods including clothing, accessories, and fragrances.” In other words, a boutique is a small, independent retailer that usually sells a selection of luxury goods. That’s the type of place you want to be if you’re looking for a unique shopping experience.
If you want to find a good selection of luxury brands, check out the boutique scene in Los Angeles. There are numerous independent designers that have chosen to set up shop there, and you’ll find everything from sunglasses to swimwear.
On the other hand, a “chain store” is “a large retail store, usually with other stores around the world connected by a common management team.” These are the stores you want to avoid if you’re looking for a unique shopping experience. You’ll find the same selection of products at each location, and the brands themselves typically don’t care where you buy their products as long as you’re a customer. That’s why chains are the preferred choice when it comes to commerce.
If you’re looking for a pop-up shop in Los Angeles, you’ll want to explore the boutique scene. It’s filled with unique brands and cool, independent stores.
Know Your Niche
It’s important to know what type of product you’re going to sell at the pop-up store. To start, you want to find a niche that you can become the go-to source for. People in Los Angeles know what a “POP-UP” store is, and they expect to find unique, trendy items when they come across one.
That means you don’t want to sell overly expensive or luxurious items at a pop-up store in Los Angeles. It’s better to do the opposite; sell cheap, quirky items that people in the area can’t resist.
If you’re not sure what type of company you should look into, start with your passions. What do you love most about the city? What unique things can you offer that no other store in the city can?
From there, you can develop a shortlist of brands that you think match your vision. Then, look into each brand’s history in Los Angeles and decide whether or not to expand to the city. If you’re not sure where to begin, consider talking to a personal assistant who can help you find the right partner to bring your goods to life.