The Big Apple is arguably the most famous city in the world, and it’s more than fair to say that New York is certainly unique. In recent years there has been a fashion revolution, with more and more people identifying as fans of luxury brands and the designers that showcase them.

One of the most famous addresses in New York City is Soho, which stands for ‘South of Houston Street’ – the neighborhood’s unofficial name. Soho is probably most famous for its luxury stores and its nightclubs, but it’s not just about fashion there, it’s about culture, with theatres, galleries, and museums dotting the area. If you’re in New York City and you don’t know where to spend your precious time, then Soho seems as good a place as any.

A Fashion Icon’s Most Famous Store

If you’ve even heard of Soho, it’s probably because of one of the most famous brands that hail from the neighborhood: Marchesa. The luxury Italian fashion house was founded in Soho in 1890 and has since then left an indelible mark on the fashion scene. One of the most famous stores in Marchesa is the eponymous brand’s flagship on Broadway, which you may have heard of if you’re into fashion. The Broadway store hosts an annual fashion show, called Marchesa Broadway, that is a must-see for any fan of the fashion house.

Marchesa is certainly not the only designer that boasts a store in Soho. Other famous stores that you may recognize are Bergdorf Goodman, Henri Bendel, and Tiffany. These are the stores that you might find if you’ve ever shopped in New York City. If you want to grab a coffee in Soho before heading to Bergdorf Goodman, you can’t go wrong.

Dont Forget About The Views

One of the reasons why Soho is so sought-after is for the amazing views that you get from the area’s skyscrapers. The sky above Soho frequently serves as the backdrop for fashion weeks and other major events, meaning that even if you don’t buy a thing, you’ll take a snap of the city from time to time.

If you visit Soho during the day, you won’t get a chance to see all that much because of the constant stream of people that walk through the area. However, if you visit at night, you’ll have the opportunity to see the city in a way that nobody else can. At night, the lights of New York City are reflected in the water, giving the scene an otherworldly glow. No other neighborhood in New York is as beautifully illuminated as Soho.

A Clubbing Paradise

Nightlife in Soho is something else entirely. If fashion is your thing, then you’re in for a real treat. The area is home to some of the city’s most iconic nightclubs, such as Studio 54 and the Lion’s Head. The latter was a favourite of Marchesa’s designer, Louis Vuitton, and still hosts some of the house’s biggest fashion events.

The best way to learn more about Soho is by visiting its websites dedicated to nightlife: and There you’ll find everything you need for a night out in the most fashionable suburb of The Big Apple.