Wellness, beauty, and fashion YouTube content creators have been going viral as of late. On May 10, beauty vlogger James Charles surpassed 4 million YouTube subscribers. With over 11.3 million subscribers and counting, vlogger and entrepreneur Zoella has amassed a considerable audience. On May 17, fashion YouTuber and Instagram star Lil Tay surpassed 2 million subscribers, and on June 6, beauty YouTuber Michael Rowe surpassed 1 million subscribers.
Whether you’re a fan of fashion, beauty, or science content, there’s something for you to watch on YouTube. Here is a list of the top ten most subscribed-to YouTube Channels as of June 7, 2017.
10. Michael Rowe (1 million subscribers)
Michael Rowe’s honest and accessible style and in-depth approach to makeup and skincare has resonated with millions of followers. With over 1 million subscribers, you know he is doing something right. Rowe has over 500 videos on his channel covering everything from quick-hit makeup tutorials to longer-form how-to’s and product reviews.
9. Lil Tay (2 million subscribers)
The most-subscribed-to creator on this list, Lil Tay, has over 2 million subscribers on her channel. This is largely because of her daily comedic and fashion-related videos. These range from simple Snapchat-story-style skits to more in-depth looks at fast fashion trends. As the most-subscribed-to creator on this list, you know she is doing something right.
8. James Charles (4 million subscribers)
James Charles, the beloved British beauty vlogger, has reached a million subscribers on his channel. Since launching in 2014, he has grown an audience of millions by covering all aspects of beauty, from skincare to fashion to wellness. If you are unfamiliar, James Charles is most well-known for his beauty skincare videos. These range from simple skincare routines to in-depth looks at specific products, and his channel is a wealth of information for anyone itching to take their skincare game to the next level. As an ambassador for British skincare goods and a lover of all things beauty, you can bet James Charles will continue to grow his channel and make it a must-stop for anyone looking to learn more about skincare.
7. beautybloghost (350,000 subscribers)
Jenna Marbles is one of the most popular YouTube creators in the world. Her channel, beautybloghost, has over 350,000 subscribers, and she mostly produces short-form videos (between three and fifteen minutes) that are highly engaging and hold the attention of her viewers.
This is mainly because Marbles focuses on areas of beauty most people are afraid to show off. For example, in her makeup videos, she often wears dark colors and products that are a little on the taboo side. In her hair and skincare videos, she shows more natural and lighter hair and skincare products. Her channel is a combination of all these factors, and it’s what makes her so popular: she gives her audience what they want while still keeping some of what they don’t want to see.
6. Joe Marzi (450,000 subscribers)
The creator of the channel Joe Marzi, also known as the Hair & Fashion YouTuber, has more than 450,000 subscribers. This is largely because he touches on subjects many people are afraid to try or ask about. Most of his videos show him wearing various hairstyles (we recommend his bangs video) while demonstrating different hair and fashion products.
However, it’s not all about the hair and fashion on this channel. In fact, there is very little focus on the surface level. Instead, you’ll find a wealth of information from tips on how to take better care of yourself to in-depth looks at different products.
5. Marques Brownlee (500,000 subscribers)
Yes, the camera-loving beauty YouTuber has yet another popular channel on this list. In fact, he is arguably the most popular creator on this list. With more than 500,000 subscribers, Marques Brownlee mostly covers fashion, beauty, and lifestyle content. However, he often diversifies his channel, often covering topics like science, tech, and lifestyle.
Brownlee rose to fame after creating multiple beauty and fashion challenge videos. These see him trying out different products (mainly skin-care and makeup) and challenging himself (and often others) to see which products work best for him.
4. Grace Helbig (600,000 subscribers)
A comedian, actress, and model, Grace Helbig has more than 600,000 subscribers on her YouTube channel. This is largely because she delights in showing off her unique and vibrant sense of humor. Whether she is playing with her dog or making a ridiculous face, you’ll always know what kind of humor she is trying to pull off. Most of her content is either a quick skit or a longer-form stand-up comedy special. However, she has also ventured into more traditional content, like a cooking show.
In any event, her channel is a gold mine of information for any person interested in gaining more insight on the latest trends in beauty and fashion. And, of course, we recommend her quirky humor if you are looking for something to laugh at.
3. Manny MUA (700,000 subscribers)
YouTube creator and makeup artist Manny MUA has nearly 700,000 subscribers on her channel. Like many creators on this list, her content mostly covers fashion, beauty, and lifestyle, although she does delve into makeup techniques, especially if you are a beginner.
MUA became famous for her tutorials and overviews of products. For example, in one video, she shows you how to master the perfect cat eye using four different products. In another, she demonstrates how to create a realistic, glowing skin complexion using only a couple of products. These videos, which are between three and fifteen minutes, are highly informative and easy to follow. If you are looking for a simple, step-by-step guide on how to do something, then you should definitely check out her channel.
2. Rosanna Pansino (750,000 subscribers)
You might know Rosanna Pansino from her previous YouTube channels, Hair & Fashion YouTuber and Style YouTuber. She has since merged the two and created a channel solely focused on wellness, beauty, and fashion content. Because of this, her channel is often referred to as the “New Hair & Fashion” channel. With over 750,000 subscribers, Rosanna Pansino is one of the most popular creators on this list. She has covered everything from skincare to nails to fashion, creating thousands of informative videos.
It’s interesting to note that while this list primarily focuses on North American creators, many European creators have also risen to popularity on YouTube. Namely, Emma Fishwick, a.k.a. @babysmilee, with over 1.7 million subscribers, and Lottie, a.k.a. @lottiefishwick, with 1.3 million subscribers. Their content covers everything from makeup and skincare tips to fashion advice and lifestyle videos.
1. Lisa Haydon (1.5 million subscribers)
The most subscribed-to creator on this list is Lisa Haydon. This is an interesting story, considering she mainly covers science and technology content. However, her popularity stems from a combination of factors. First, she is one of the most recognizable faces in science and technology (a giant among geeks, if you will). Second, she has a very unique style, which is both stylistically cohesive (if a bit predictable) and incredibly accurate (she often uses scientific formulas to back up her styling tips). And finally, her popular videos often have a message, whether it’s about finding your unique style in science or technology, challenging beauty norms, or providing tips on how to care for your skin.
Haydon is also one of the most followed creators on TikTok, where she has over 1.5 million followers, and on Instagram, where she has almost 400,000 followers.
It’s extremely exciting to see so many creators rising to popularity on YouTube, especially because it shows how much the platform has changed the game in terms of creative expression. These creators are not only defining beauty and fashion on TikTok but are also helping to pave the way for future thought leaders in these fields.