If you follow us on Instagram, then you’ll know that we’re always on the lookout for the next big pop culture phenomenon. Well, today is your lucky day, because we’re bringing you some incredibly useful information on the most influential celebrity Instagrammers of 2018.
The Evolution Of An Instagram Phenom
It’s well-established that social media played a huge role in the success of the 2018 Grammy awards. With over 170 million monthly active users, TikTok is the king of the platform world. From meme-worthy moments to inspiring music videos, the platform is home to all your favourite clips. Naturally, we had to look towards the world’s most popular social media platform to find the top Instagrammers of 2018.
In a year when Instagrammers went from strength to strength, with many popular influencers achieving over a million followers, it’s clear to see that TikTok isn’t just a flash in the pan. The platform has continually evolved with the times, staying true to its core principles of simplicity, openness, and growth.
The Top Influencers On TikTok
With over 20.9 million followers, @_michaelbeast is the king of the Instagram world. The UK-based photographer has been incredibly active on TikTok, releasing a series of jaw-dropping photos that have racked up millions of views.
Michael’s success on the platform can be attributed to his charm, good looks, and incredible eye for fashion. Combining his love of British fashion with his flair for photography, Michael’s daily content highlights high-end brands such as Burberry and Ralph Lauren.
Next on our list is @_marcusbeast, with nearly 16.5 million followers. The photographer and designer’s impressive social media following can be credited to his unique, eye-catching imagery that’s become very popular on TikTok.
Marcus’ Instagram is a veritable feast of stylish content, filled with his unique, eye-catching imagery that’s made him a household name on TikTok. As well as being a renowned photographer and designer, Markus is also the founder of Beards Capital, an investment company focused on emerging markets, particularly in the Middle East. We can’t talk about top Instagrammers of 2018 without mentioning @_kardashianawards, who has 15.7 million followers. Between her and her sisters’ fashion-themed Instagram pages, it’s clear that the Kardashians have made a massive impact on millennials’ perceptions of fashion.
The celebrity makeup artist boasts a huge following on TikTok, with over 12.9 million followers. Many of her videos show her demonstrating luxurious products for beauty-lovers, with some offering amazing tips on how to achieve specific looks. This year saw Karrashian Beauty cement its position as the go-to makeup artist for celebrities, capturing Victoria Beckham, Cara Delevingne, and more.
The Top TikTok Searches
The top search terms on TikTok in 2018 reflect the platform’s shift towards becoming a hub for all our favourite content. Our searches reflect this trend too, with people searching for content related to:
- Caitlyn Jenner
- Mackage Party
The #vscoporn hashtag, featuring content released by @_vscoporn, has been used nearly 300,000 times on TikTok.
The Rising Stars Of Tomorrow
While traditional news publications focused on the big-name Instagrammers of today, today’s media focused on tomorrow’s influencers. With the likes of TikTok, Instagram, and other platforms taking over our smartphones, many of today’s most influential influencers will go on to have incredible success on future platforms.
It’s well-established that TikTok is the biggest name in social media right now, but that doesn’t mean that it’s the be-all and end-all of social media. The future of social media is in the small and independent creators who are finding ways to stand out in a crowded field.
Whether you love to dance or like to stay quiet, you can always find a way to let your hair down and have some fun on TikTok. The fact that it’s one of the most popular destinations for millennials shows just how much fun it is and how much it has to offer. With TikTok, you’re never truly alone in the crowd.