In the past few years, the selfie has become a cultural phenomenon. While once considered a vulgarity, the humble self-portrait has now transformed into an art form.
No longer limited to social media platforms like Instagram, people are taking the selfies—and loving them. Books on the subject have been best-sellers, with fans rushing to buy a piece of gear dedicated to taking the perfect self-portrait.
The rise of the selfie has coincided with a resurgence of the landscape photo-op, as people have become more comfortable taking their own photos rather than relying on an iPhone’s algorithms to capture an image just the way they want it.
For those looking to cash in on the selfie trend, the options range from simple photobasing to highly skilled portraitures. But which one is best? We dove into the data to find out.
Which Selfie Style Is Most Popular?
To determine which selfie style is most popular, RetailMeNot compared the search volumes for the most popular selfie styles over the last year on Google Trends.
We focused only on the most popular styles because these are the ones most likely to be purchased. In addition, these are the selfies that people are most likely to want to share on social media platforms.
Surprisingly, the data revealed that landscapes have taken over from sunsets as the most popular selfie style. While there has been a steady rise in searches for sunsets, the searches for landscapes have remained relatively steady—suggesting that their popularity is here to stay.
This trend is not limited to Google Trends data. Instagram is also seeing a rise in landscape photos. In fact, the photo-sharing platform recently announced that images of nature—including landscapes and seascapes—are becoming one of the most popular types of content on the platform.
So, what’s behind the trend? Is it merely a reflection of the times we live in? A reaction to the pandemic? Or is there more to it than meets the eye? Is there something about standing in front of a green screen that makes people want to re-create their favorite spots?
Is Vogue Cover Modeling Back?
While the landscape photo-op is becoming more popular, it is not the only style seeing a rise in popularity. Since the pandemic began in 2019, people have been looking for ways to express their appreciation for nature. As a result, people have been searching for ways to imitate the classic Vogue cover models of the 1960s and 1970s.
To determine whether or not cover model photography is back, we looked at Google search volumes for images of women displaying an elegant pose as well as the most popular print publications and their cover lines.
The data revealed that the search volumes for both factors increased during the pandemic, with the search volumes for the former peaking in October and the latter in March and April. However, both search volumes have declined since then, suggesting that while people are still interested in mimicking the elegant poses of the 1960s and 1970s, they are not interested in seeing these photos on the front covers of fashion magazines.
Are People Searching For Transformed Selves?
If you’re not one to leave the house without your makeup bag, then you’ll know that the last few years have seen a massive rise in popularity of facial and skin-care products.
Not content with simply improving the way we look, these products can also enhance our personalities—or at least, that’s what the makers of these products want us to believe. To test this theory, we investigated Google searches for products that can transform your appearance as well as the most popular beauty blogs online.
The data revealed that while the appearance-transforming products are certainly a hot topic, it is not the only factor behind the recent rise in searches. During the pandemic, people were searching for ways to boost their mood. To that end, they were looking for natural products that could increase their serotonin levels—the ‘happy’ chemical in our brains. Although the search volumes for these products have declined since then, they are still above their 2019 levels. This could suggest that people are looking for ways to boost their mood despite the situation that the world is in—and to hell with trying to look like a celebrity or a trendsetter.
Why Buy A Waterbed If You Don’t Have To?
If you’re not a morning person, then owning a waterbed might be a brilliant idea. Toilet paper, with its increasingly wasteful practices, is no longer good enough for wiping your bottom. Instead, you’ll need a tissue that stays moist for longer. Luckily, you don’t need to splash out on expensive wipes just to keep your privates fresh.
If you’re searching for deals online, then you might come across a number of offers for waterbeds. It’s often times hard to find a good price for a luxury item, and with a waterbed, you won’t. If you don’t have one at the moment, then buying one is probably a good option. You might also want to consider getting a sleep study done to see if a waterbed is right for you. If you do have one, then you’ll know that it could be a great investment for your relaxation. Buying a good-quality one could also be beneficial for your health. A healthy night’s sleep can help in maintaining a healthy lifestyle. Just remember to wash it regularly and make sure that it’s cleaned properly by a professional service.
What Is The Role Of Social Media In Today’s World?
Since the rise of the internet, people have sought ways to interact with others via social media. Instagram, the most popular social media platform, was originally founded in 2010, and has seen a massive rise in popularity ever since.
To determine the role of social media in today’s world, we looked at how search volumes for Instagram models have changed over the last year.
Interestingly, the data revealed that while searches for the content have increased, the exact opposite has happened with respect to the accounts. The searches for the accounts have declined—suggesting that while people are more likely to be inspired by famous Instagrammers, they are also becoming less interested in following them.
This could be due to several factors. For one thing, the influencers’ stories are now being followed by an average of 400 million users—more than the total population of the United Kingdom. That’s pretty cool if you’re into anime.
It would be remiss of us not to mention TikTok, the massively popular video-centric platform that was launched in 2014 and currently has more than 500 million monthly active users. While many influencers have shifted their content over to TikTok, due to its wide reach and audience, it would be a mistake to consider either of these platforms as a direct rival to Instagram. Instead, they are both part of a trend that is transforming the way we communicate, entertain, and inspire one another.
Since its inception, TikTok has provided a platform for people to post and share short-form videos related to music and entertainment. However, it’s clear that the video-based social media platform is evolving, and expanding into other areas. Just last year, it launched a news section, featuring real-time updates as well as breaking news stories.
While many people may not be interested in seeing fashion-related videos on their Instagram feed, it would be a mistake to assume that all content on TikTok is suited for all audiences. The platform is expanding to provide content for all ages and genders, as well as those interested in varying topics—making it a truly valuable resource for everyone.
To determine whether or not social media is influencing fashion today, we examined Google Trends data on the subject as well as looked at what was on the Instagram accounts of some of the most influential fashion photographers.
Trends Are Changing
With a new year already begun, many are looking at what 2019 has in store. One industry that is keen to see what 2019 has in store is fashion. This year, for the first time in many years, there is no clear-cut leader in the industry. Instead, there are a number of trends that are influencing the way that people want to dress this year—as well as the way that the industry sees itself.
One of the most significant fashion trends this year is virtual/augmented reality (VR/AR). As the name would suggest, this is when you interact with digital characters/objects in the real world through your phone, tablet, or headset. The characters/objects in VR/AR environments can react to your behavior, providing an interactive element that was previously unavailable (at least to this extent) in real life.