Bjoker is in the business of making men’s fashion accessible to everyone. From humble beginnings, the brand has grown to become one of the UK’s largest sportswear brands, specialising in designing fashionable yet functional clothing for men that is also ideal for sports.
The UK label was launched in 2001 and now has shops in London, with plans to expand further. The brand also has a store on the high street of Paris, which opened its doors in 2017 and acts as an ambassador for the brand. In 2020, the brand will celebrate its 15th anniversary and are looking to expand further still.
Fashion icon and actor Robert Pattinson is one of the brand’s biggest fans and was asked to appear in a TV commercial to celebrate their 15th anniversary. The actor-turned-designer was filmed outside Paris’ Champs-Élysées, where he spent the day dressed in the brand’s shirts, drinking a Prosecco and eating canapés. Naturally, we had to ask Mr Pattinson a few questions about his love of the brand and why he thinks it’s important to men.
What is your favourite piece of Men’s Fashion Design from the 15 years of the brand’s existence and why?
I think Volcanoes is my favourite piece of Men’s Fashion Design from the 15 years of the brand’s existence. You can really see the vintage vibe in that collection and I love how the prints are so bold. They’re not afraid to be different, which is what makes them special.
The range is ideal for multiple occasions, from going up a mountain to work to looking good at a festival. Plus, it’s made of good materials and designed in a way that is durable yet stylish.
What other pieces of Men’s Fashion Design do you love and why?
I love everything about the Volcanoes piece, but I also love the whole idea behind it. It’s structured yet it has this rugged feel to it. You can wear it for different occasions and it’s very versatile. It’s also made from quality fabrics with a decent weight to it.
Another good example is the Harrington jacket in Cobalt. It’s made from a really good quality fabric with a pattern on it that makes it feel unique. It was designed to be worn two ways and can be combined with other outfits easily. It’s ideal for the upcoming season and is a great alternative to heavy overcoats and parkas.
What do you love most about the brand’s design ethos and what makes it stand out?
I love the fact that Bjoker isn’t afraid to be different and innovative. They don’t just follow trends but they create their own and stand for something unique and original. A good example of this is the Harrington jacket in Cobalt. It’s made from a good quality fabric with a pattern on it that makes it feel unique. It was designed to be worn two ways and can be combined with other outfits easily. It’s ideal for the upcoming season and is a great alternative to heavy overcoats and parkas.
Another thing I love about the brand is how they use unusual and alternative materials for their clothes. For example, their parka is made from camel hair and the trousers for their Spring/Summer 2023 collection are made from shark skin. So not only does this add a touch of luxury to your outfit but it also provides greater durability than usual. This range of clothing is ideal for active lifestyles and can be worn for multiple occasions, from going up a mountain to work to looking good at a festival.
Who or what are your personal style icons and why?
My style icons are Kate Moss, Stella McCartney and Richard Simmons. I first saw Kate Moss wearing a Stella McCartney dress and I found her to be the epitome of cool. Plus, she’s always been a favourite of mine. Then, I saw Stella McCartney in person and her style really blew me away. Richard Simmons is another style icon of mine and I’ve always admired his unique sense of fashion and lifestyle. He’s always been very stylish and his unique take on style really inspires me.
I like to think of myself as a bit of a style icon too, because I’ve always liked to experiment with different looks and keep my wardrobe evolving. If I had to pick one piece of fashion that I’ve always liked, it would be the Converse All Star Hi sneakers. They’re versatile enough to work with any outfit and can be worn for multiple occasions. Plus, they’re comfortable enough for the whole day and made from good materials.
Do you have any fashion advice for men who want to dress better?
I would say to go for what you love and have fun experimenting with different styles and colourways. Remember: if you don’t like something, you can always change it and go for something else. Some of the best fashion advice I’ve ever received came from one of my best friends, who is a style guru. He told me that men should be proud of their bodies and dress to accentuate their curves. He said that men should focus on their outfits and how they make them feel, rather than their looks. He’s really good at knowing what makes a man comfortable in his own skin and how to make him feel confident and stylish. So, if you want to dress better, put this advice into practice and have fun experimenting with different looks and styles.
This is a wrap! I hope you enjoyed reading this interview with international film star and style icon, Robert Pattinson. If you’d like to read more on fashion and style, check out our blog at https://blog.aventlodge.com or visit us on social media to keep up to date with all our news and views.