A brand new year has begun and it’s time to set some goals, make some plans and of course, check the recent developments in celebrity internet and social media.

Keeping up with the trends is important, but it’s even more essential to stay ahead of the game and analyze which ones will make a lasting impression and which ones are just passing fads.

Let’s take a look at the latest trends and how to make the right choice for your business.

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If there’s one trend that perfectly encapsulates this year and the upcoming years it would be matching. The color-matching trend has been around for a while, but it didn’t gain a significant amount of traction until 2019 when brands started matching clothing and accessories with full color co-ordinates and even the celebrities followed suit.

The trend was initially inspired by the Indian wedding season, but it’s slowly started becoming a way of life for fashion conscious millennials. And it’s not just about clothing either — companies like Matched and Lulu & Co have developed entire outfits and wardrobes around the color-matching trend, using trendy clothing brands like Acne and Stella McCartney.

The appeal of the trend is easy to understand: it’s a way of expressing individuality and uniqueness through color co-ordination. Moreover, the trend is easy to emulate: all you need are coordinating outfits and you’re good to go.

There’s definitely something unique and captivating about wearing matching outfits, whether it’s with friends or family. It’s a celebration of individuality through co-ordinated outfits and creates an environment of co-operation and camaraderie.

Dressing To Impress

It’s well known that Robert Pattinson is a style-inspired actor, but it wasn’t until recently that we really learned a lot about his style preferences. The latest project that inspired Pattinson’s style was Woody Allen’s Mighty Aphrodite, but it wasn’t until after the film’s premiere that we learned that the 56-year-old had dressed in a way that he felt comfortable in front of the camera.

In order to play the complex and charismatic role of the mythological character, Pattinson wore a kimono made entirely out of fur and feathers. The actor has now revealed that this was a one-off costume and that he does not usually wear animal-based clothing.

The decision to wear the kimono was in part, due to Pattinson’s admiration for Japanese culture. In fact, the star was so inspired by the outfits that he even bought a traditional Japanese dance outfit for himself, complete with a kimono and obi.

It is clear that Animal-based clothing is the next big trend, with celebs like Pattinson and JK Rowling donning these unique and quirky outfits. It’s not only about dressing in accordance with your animal instincts, but it can also be a way of expressing your creativity, uniqueness and individuality through style. And who knows — maybe one day we’ll even see Harry Potter donning a tiger skin rug!


Speaking of individuality, it’s interesting to note that many of 2019’s biggest trends were initiated by, or at least inspired by, individuals. Whether it was matching, colour-coordination or even selfie-stacking, people have begun associating stylishness with a uniqueness and confidence that shines through in every picture.

Self-expression through style and fashion has never been more prominent than it is now. It seems that everyone has a camera phone in their hands at all times and these devices have developed a mind of their own, recognizing faces and grouping people into thumbnails, based on how they look in the photo. This has resulted in a perfect storm of social media influencers, brand ambassadors and celebrity internet users.

This trend was initially inspired by TikTok and its now-famous ‘supergroup’ challenge. In the challenge, users are presented with a collage of ‘selfies’ featuring eight people, arranged in a square formation. The objective is to use as many ‘selfies’ as possible and the resulting collage typically ranges from 10 to 20 pics.

The idea behind the challenge is for people to ‘group selfie’ and in doing so, stack their photos in creative ways, often drawing attention to the fact that they’re not actually wearing the same thing. The end result is often a highly stylized and artistic photo, featuring a very distinctive selfie-stacking style.

It is interesting to note that the selfie-stacking trend has spread to other parts of the world, with Twitter users in Turkey, India and Indonesia, taking up the challenge and displaying great talent.


Another big trend this year was high-waisted trousers or skirt. As the name suggests, the style focuses on the rear and is characterized by a large hip or flared area, usually made of denim. These garments are not only popular, but they’re also a major fashion trend for the coming years.

Denim has long been associated with being fashionable, but in recent years, it has also become an important element in people’s wardrobes. The reason behind this is simple: you can easily combine different textures and designs to create interesting looks. Moreover, the fashion industry has shifted to embracing androgyny, with many designers and brands going down one or more dimensions, creating unisex-designs.

This trend started becoming prominent last year, with Hollywood stars like Taylor Swift and Jada Pinkett Smith wearing the styles and it continued this year, with everyone from singers to prime ministers, in-demand designers, social media influencers and more, all wearing the trend.

These are important details to bear in mind when selecting your 2019 fashion trends and if you want your business to stand out in the crowd, it’s time to get creative.