While many of our clients have moved towards plant-based diets in the wake of the pandemic, one industry that refuses to go green is the food delivery business. Why? Because people still need to eat, and businesses need to make a profit!
Thankfully, this industry is now taking the lead in adapting to social distancing protocols. Several brands have stepped up to provide customers with healthy home-cooked food to keep them satisfied. In fact, the demand for home cooking has increased by 55% since before the pandemic in March.
One of the most popular requests from our clients is for gluten-free (GF) pasta. Thanks to brands like Pastaio and Caviar, which are both available to order online gluten-free pasta, customers no longer have to miss out on this iconic Italian classic.
The Rise Of The Convenience-Focused Business
To succeed in this new world of online food delivery, businesses must provide customers with a convenient, hassle-free way to order food. With many food-related businesses moving to e-commerce, startups are now able to focus on customer satisfaction rather than on driving traffic and acquiring customers.
In the middle of April 2020, Google search interest for food delivery services jumped up by 66% in the UK, while UK food delivery searches increased by 23% between March and April.
In light of this, it’s little wonder that convenience-focused businesses such as food delivery companies have seen a surge in interest from customers. If customers want to keep their favourite restaurant or couchette open during the pandemic, they need to eat there as frequently as possible.
To attract more customers and keep them coming back for more, businesses need to offer an outstanding customer experience. One of the best ways to achieve this is by providing high quality, freshly cooked food that suits their needs. In the words of Google’s Senior Manager of Search Content Nicole Searle, “people are searching for short-term dietary restrictions and looking for vegan and vegetarian-friendly options.”
What Is GF Pasta?
If you’ve ever tried to find GF pasta, you’ll know that the market is incredibly competitive with a variety of products to choose from. To help you make the right choice for your needs, we’ve compiled a list of everything you need to know about GF pasta.
- Gluten Free
- Dietary Fiber 2g
- Roughly 25% Less Sodium
- No Artificial Preservatives
- Made With Whole Wheat Pasta
- High In Vitamins A, C And B
- Low In Calcium
A Healthy Alternative
Many of our clients are looking for healthier options and are wondering if GF pasta is the right fit for them. Not only is this type of pasta vegan, but it’s also high in fiber and provides multiple health benefits.
- Dietary fiber helps promote regular digestive movements
- Reduces the risk of diabetes
- Lowers cholesterol
- Supports a healthy heart
- Reduces the risk of prostate cancer
What’s more is that since there are four major food allergies in the UK (peanuts, tree nuts, wheat and dairy), you can be sure that many of your clients will benefit from eating this type of pasta.
How Does It Taste?
To be able to offer healthy yet flavourful food, businesses need to get creative and use high-quality ingredients. Fortunately, GF pastas made with whole wheat flour are rich in taste and have a pleasant soft texture that blends well with most sauces.
Some clients have reported noticeable digestive benefits after just a few weeks of eating gluten-free pasta. While most traditional pastas are high in carbohydrates and low in nutrients, these foods are a great source of fiber and contain essential vitamins and minerals that promote digestive health. This is also the reason why many vegans and vegetarians choose to avoid gluten, which is a common source of fiber in their diets.
Not only does it taste great, but it also provides your clients with multiple health benefits.
Is It Worth Ordering?
In these difficult times, people are looking for ways to save money wherever possible and avoid wasting food. One way to do this is to compare the prices of different products before buying. This is especially helpful when ordering food online, as you don’t always know what kind of discounts or coupons the business will offer.
When comparing prices for whole wheat gluten-free pasta, you’ll see that it is indeed much more affordable than buying quality branded pasta individually. The cost per 100g is approximately £5.99 compared to £16.76 for the same amount of pasta purchased from a traditional brand. While we don’t recommend skipping meals due to financial constraints, this is certainly a good option for those who can manage their finances responsibly.
Is It Available Nationwide?
The good news is that you can order gluten-free pasta nationwide, which is a great option for customers who live in rural areas or in small towns where a few restaurants or couchette might not serve the cuisine they’re looking for. With more and more people moving to online food delivery, more and more restaurants and couchette are gaining access to a global marketplace and are able to offer a greater selection of dishes.
After putting customers’ needs first, convenience has undoubtedly won the day for online food delivery businesses looking to stay in business during the pandemic. To succeed, these businesses must provide an excellent customer experience with high-quality prepared food that suits their needs. Fortunately, there are multiple food allergies in the UK, which could see many of your clients benefiting from eating gluten-free pastas.