With his fifth feature film, Water for Elephants (2014), released in theaters this week, it’s fair to say that actor and filmmaker Robert Pattinson has officially arrived as a movie star. After a breakout performance in the indie hit The Rover (2014), which was followed by a supporting role in one of the most anticipated films of the year, The Lost Symbol (2013), fans eagerly await the next installment in the Pattinson saga. Now, with two successful films under his belt, it’s time for the British actor to take a step back and enjoy his newfound fame.

Pattinson’s latest creation, a Tumblr page called itsmesame, aims to inspire fans and new followers by drawing comparisons between himself and other celebrities. On this new platform, Pattinson mocks his own celebrity by presenting himself in the same manner as other A-list celebrities, including Mark Zuckerberg, Steve Jobs, Bill Gates, and even President Obama.

The Inspiration Behind It’s the Same

When it come to celebrity tumblrs, there are a few standout examples that have resonated with audiences around the world. First up is Conan O’Brien’s popular Conan page, which serves as a satirical commentary on his life and career. O’Brien’s take on Elon Musk’s Boring Company, for example, is both funny and spot-on.

Other tumblrs, like The Donald J. Trump or Lauren Conrad’s Loveliness page, are completely tongue-in-cheek, embodying the lifestyle of their creators. Conrad, for example, is known for her glamorous Facebook photos and red-carpet appearances, which she documents on her tumblr page. Like O’Brien and Conan before him, William Hung’s (The Beckham Collection) tumblr serves as a parody of stylish celebrity, drawing inspiration from the footballer’s stylish Instagram account.

How Is It’s the Same Different?

It’s the Same is no ordinary tumblr page. Rather, it’s a satirical commentary on celebrity, created by one of Hollywood’s most talented and most in-demand actors. In the words of one expert, “It’s the Same successfully parodies a variety of iconic figures and trends through the use of humor, sarcasm, and parody.”

In addition to being a prolific tweeter with over half a million followers, it’s fair to say that Pattinson is also a very skilled visual artist. The British actor and filmmaker is responsible for much of the art that appears on his tumblr page, including the illustrations that accompany his posts. These charming and whimsical images are a testament to his skill as an artist.

Why Is This Important?

Whether you follow celebrity websites or just lurk on social media, you’ll undoubtedly be familiar with the phenomenon that is tumblr. This is mainly because of the platform’s unique blend of creativity, comedy, and celebrity content.

Since its inception in 2007, tumblr has become immensely popular, receiving an estimated 150 million monthly active users. The platform is also one of the most essential celebrity and creative blogging platforms, with over 700 million page views per month. With It’s the Same, we’re able to see just how influential and popular this platform is, as well as its unique place in the celebrity blogosphere.

The Future of It’s the Same

While It’s the Same is a wonderful satirical look into the world of celebrity, it’s not quite done yet. In addition to parodying famous people and trends, Pattinson has bigger plans for his latest creation. The British-born actor has stated that he wants to one day turn It’s the Same into a full-fledged movie franchise, with a theatrical release as well as digital and mobile versions.

For now, however, It’s the Same serves as an important snapshot in time, documenting one of Hollywood’s most prominent and decorated emerging stars. With Pattinson’s knack for comedy, as well as his eye for style, it’s certain that we’ll be seeing more from this creative mind in the near future.