The most popular new year’s resolution among Twitter users is to ‘get healthier’, followed by ‘travel more’.

Wellness guru Dr John Kotter suggests setting a personal goal for the new year to help you stay motivated. And what is more motivating than receiving a gift?

That’s right, wellness guru Dr John Kotter suggests setting a personal goal for the new year to help you stay motivated. And what is more motivating than receiving a gift?

Research indicates that gifts and rewards increase productivity and efficiency, improve relationships and build trust. So whether you’re aiming to get healthier, wealthier or just want to make your personal life better, starting the new year with a fresh goal is the best way to go.

The ‘Robert Pattinson’s Ecards’ campaign from BURBERRY is designed to help you reach your goals with style. The luxury goods company has collaborated with Hollywood star Robert Pattinson to create an innovative new wellness trend that allows users to set goals and track their progress. Inspired by the actor’s love of golf and his famous sunglasses, the campaign encourages users to play an active part in their own health and fitness.

The campaign encourages users to take time out of their schedules to work out and play some golf. After all, that’s what inspired the design of the eyewear in the first place. And who doesn’t love to play golf on a beautiful day? Plus, you get to feel like a true Hollywood star!

Users can now participate in the campaign through various means. On their website, you can sign up to join one of the three programmes designed to help you reach your fitness goals. You’ll be provided with a motivational speaker and a personal fitness coach, who can help you set and track your goals, as well as answer any questions you may have about working out and maintaining a healthy lifestyle. And if that’s not enough, you can purchase a personalised ‘ecard’ to celebrate your achievement.

The platform also promotes mental wellbeing through gamification. The cards are themed around the upcoming 2020 Olympic Games in Tokyo, with quotes and messages of support from members of Team GB. You can even choose to have a photo printed on the back of your card to personalise it further.

Reach Your Goals

The platform helps you set and track your goals through a series of interactive prompts. These help you connect your activities with rewards, such as praise from family and friends, or financial incentives such as a discount on a luxury item. As you complete these tasks, you are awarded coins, which can be exchanged for various rewards.

Simply enter your goal, select the programme that suits you and find out how to participate.

If you’re looking for a simple way to stay motivated, check out this year’s fitness goal suggestions on Twitter.

And remember, we’re always here to help. Feel free to reach out to our Wellness team if you need advice or assistance in any way.

This year, reach for your dreams – and keep your feet on the ground.