Photographer: Christian Lander / Contributing Photographer

Model: Emi Wider / Contributing Model

More than a year has passed since we last heard from Robert Pattinson, and while we were worried about his health after he suffered a serious motorcycle accident, we’re happy to say he’s back and better than ever. We can’t wait to see what the future has in store for this talented singer, dancer, and passionate artist.

The British actor, singer, and dancer recently returned from a self-imposed exile in France, which lasted almost a year, and in that time he’s been hard at work on a number of projects. Just last month, we reported that he would be making his musical comeback with a brand new album, which he described as a cross between David Bowie and Marvin Gaye, and would feature collaborations with some of the biggest names in music including Stormzy, Jay-Z, and Kendrick Lamar. Now, we can reveal that the multi-talented star will bring this legendary project to life with a world tour. Along with the album, the actor is set to release a brand new range of jeans to accompany the album—Denim Day.

The first look at the ad campaign was revealed today (October 24th) and the singer-songwriter is back with a vengeance. The campaign sees Pattinson wearing a range of men’s and women’s clothes, including a stunning white dress made from pure silk and featuring a golden Dior logo. We couldn’t be more excited to have Robert back. His unique blend of sensuality and sophistication has always been a joy to watch.

What Is Dior?

If you’re reading this, I assume you know what Dior is. The luxury goods company was started in 1921 and today continues to be one of the most recognized and reputable brands in the world. Famous for their perfumes, colognes, and fine jewelry, Dior produces a range of luxury goods and has a worldwide network of stores in 66 countries. If you didn’t know, let us remind you. The luxury goods company is known for its perfumes, colognes, and its luxury jewelry. Most people associate the French luxury brand with perfume and skincare products, but did you know that Dior makes some of the most unique and luxurious bed linens and bath towels?

The English translation of the luxury goods company’s name is literally “dior”, which means “afternoon” in French. So, if you see that name on something and you have a hunch that it is a product of Dior, you’d be right. We can always count on Dior to keep things interesting.

Is It Worth Seeing?

Now, let’s get to the important stuff. Is the new Robert Pattinson Dior advert worth your time and attention? Is it worth paying to see? Does the fashion brand make a difference any more? Does it matter what you wear or carry when you go to a Dior store? Does it make a difference if you are buying a product that was advertised on television or in a newspaper? Does the quality of the product matter if the price is right? Does the brand still have its cachet after all these years? If you answered ‘yes’ to any of these questions, then you’ll want to see the ad. If you answered ‘no’ to all of them, well, you’re better off skipping this one.

This is one instance where money definitely does not buy happiness. The luxury goods company has definitely put its ‘buzz’ word in action and this ad is buzzing with energy. When you first lay your eyes on it, you might think that you’re looking at an ad for a superhero movie. It’s that exciting. Is it a combination of Batman and Ironman?

Pattinson looks incredible in the three-minute video. He shows off his toned physique as he poses in a black-and-white outfit, which is both simple and stylish. The English actor and singer wears an all-white outfit, highlighted with bright red accessories. The designer makes a conscious decision to showcase his work behind-the-scenes as he works with the photographer to get the perfect shot. The ad shows a mix of raw energy and artistic passion.

While he may not always be credited for his screen acting, the truth is that Robert Pattinson is one of the most interesting and dynamic actors of our time. From his remarkable debut in the Harry Potter film series, through to his performances in the Twilight Saga, Breaking Dawn, and now Advert, we’ve never seen an actor embody a character with such confidence and credibility. Few actors have his combination of screen presence and off-screen charisma.