Working with a famous person may not be something you’ve considered before, but it could be a path you want to explore. After all, there are plenty of perks to working with a global superstar. You may not have to work very hard (ha-ha!), and you’ll certainly be able to enjoy the fruits of your labour.
But what does it take to work with someone as famous as Robert Pattinson? How does one go about representing a brand while staying true to one’s own artistic vision? What are the dos and don’ts of this unique professional relationship?
Know Your Role
One of the first things you should do before you commence any negotiations is to know your role in this equation. Essentially, you’ll be representing a brand — albeit an unofficial one — and you must ensure that your actions don’t contradict your employer’s branding strategies.
Know what your job is and what you’re expected to deliver. It’s no secret that Robert Pattinson is one of the most popular celebrities out there. And while your job may not be to overtly promote the star’s career, you’ll still be representing him or her as a brand. This means you’ll be carrying out various marketing and public relations strategies that could help or hurt your client’s image. It’s important to know what these are so you can navigate your way around them.
Understand The Celebrity Status
It’s important to remember that you’re not the only person in this equation. While it may seem like you’re working one-on-one with ROBERTPATTINSON, in reality, you’ll be working within a big organisation that’s taking an interest in the relationship. This means you’ll have to understand the unique status this celebrity holds within that organisation. For example, the publicist may be employed by the music agent, and the music agent may be contracted by a TV production company.
It’s crucial to remember that while Robert Pattinson is a household name, he’s still considered a celebrity within a specific industry. This means you’ll have to prove your worth to your employer by demonstrating your knowledge of and ability to engage with this specific audience. If you’re not sure how to do this, then maybe this is a line of work you should avoid. It’s also important to remember that famous people, even famous celebrity couples, are always in demand. This means your workload will never be dull!
Another important quality to possess if you’re working with a famous person, or even a celebrity couple, is confidence. You’ll be representing a brand, and that brand may be associated with a celebrity. This creates a certain amount of pressure that may or may not be constructive. A key thing you must do is to harness this pressure and use it to your advantage. Even if you’re working for a big organisation with a lot of experience, there will always be someone who’s been there before you and has more connections than you do. Remain confident, assertive, and friendly, and you’ll be able to navigate this complex world successfully.
Do Your Research
It’s important to do your research before you start working with a celebrity. Doing your research doesn’t mean going on Google and searching for the name on your own. Rather, it means gathering as much information as possible about the individual or couple you’re working with. There are a variety of online resources through which you can gain insight into the persons or couple you’re representing. This could include digging through social media sites such as Twitter and Instagram for clues as to their interests, hobbies, and favourite products.
If possible, get a hold of their press clippings; watching their press conference videos and reading their interviews can also help illuminate their personalities and the nature of their professional relationship. Ultimately, with any new client, there’s always the chance you may not be able to fully comprehend their needs. However, by doing your research and being armed with as much information as possible, you’ll be able to have a better idea of what to expect.
Working with a celebrity doesn’t mean you have to play into the stereotype. After all, that’s what usually happens when you work with a celebrity — you get trapped in a stereotype. Just because a celebrity is famous for being famous doesn’t mean you have to behave like a fan. Celebrities can be extremely eccentric, and playing into their stereotypes could make you appear silly or even ignorant. This may end up damaging your relationship with the celebrity you’re working with and, more importantly, damage your reputation within the industry. It’s important to understand how celebrity influences our everyday lives and recognize the role you play in this equation. Avoid behaving like a fan, and establish your individuality — even if you have to feign interest in a celebrity’s obscure hobbies or pastimes.
Whether you’re representing a brand or working for a company, establish a professional relationship with your celebrity client. Show them you’re a team player who’s committed to their career and will do everything in your power to help promote their image. And last but not least, be confident, but don’t be ridiculous!