The biggest premiere of the year is now just a few days away. It’s been a long time coming and this past year has been eventful for the actor. Aside from starring in one of the most anticipated films of the year, The Rover, Robert Pattinson now joins the prestigious list of celebrities who became famous thanks to social media. The list includes Justin Bieber, Ariana Grande, and most recently, Tom Hanks. There will also be many more big premieres this year, but none will match the magnitude of what’s coming up on May 26th.

The Making Of The Trailer

The trailer for The Rover dropped last week and fans immediately took to social media to share their excitement. It’s the long-awaited follow-up to 2012’s Water for Wood and sees the actor return as Will Scarlett, a retired mercenary living in a cave who gets roped back into action when a young woman (Sella) asks him to help her find her father. In the course of helping her, he uncovers a plot that could threaten the world. In other words, it’s a completely different kind of movie to anything he’s ever made before. The trailer makes it look incredibly exciting and there are already many comparisons to be made to Pulp Fiction.

Why Is This Year Different?

It’s not just that The Rover is finally coming out. 2014 has already proved to be an eventful year for the actor. Not only did he star in what was arguably the best movie of the year, The Magnificent Seven, but he also became one of the most followed people on social media thanks to his interaction with his fans there. It started with him tweeting about the first trailer for The Rover, which at the time had over 22 million views. He then went on to follow this up with some pretty innovative and interesting tactics. He began by retweeting fans’ jokes and poking fun at himself. He also used the platform to engage with his followers by interacting with them on various topics. From there he graduated to live-tweeting events such as the premiere of The Rover and the Golden Globes. When he began live-tweeting the events, he had just under 2.5 million followers and today he has over 17 million.

Pattinson On Social Media

Now that he’s one of the most followed people on social media, it’s time to see just what he’s been doing with his massive audience. Since the beginning of this year, he’s tweeted over 200 times, mostly about movies and his favorite books. He also retweeted users’ jokes and anecdotes about his movies, ranging from the extremely funny to those that are more offensive. The most significant thing about his use of social media this year is that he’s taken the time to engage with his audience rather than just posting about films. He’s answered questions, offered insights into his process, and encouraged fans to see the movies that he’s promoting. This is in stark contrast to the mostly one-sided conversations that often take place between celebrities and their fans on social media. While this may seem like an obvious next step for any A-list celebrity, it’s unusual to see it happen so early in an actor’s career.

The Future Of Social Media

With all the excitement surrounding The Rover, it’s easy to forget about all the other movies that are coming out this year. While some of them may not match the hype surrounding The Magnificent Seven, they’re sure to be exciting to watch. It’s clear that 2014 will be the year of the big premiere and the rise of the celebrity chef on social media. From Justin Bieber to Meryl Streep, it’s been a phenomenal year for Hollywood, and it’s only the beginning. This is a new era and the time for traditional methods such as magazine covers and TV appearances is over. Now everything revolves around getting your content into the right hands at the right time. In other words, you no longer need to rely on someone else to tell you what’s going on. You can find out exactly what’s happening thanks to social media.