If you thought the rumors of Robert Pattinson having to hide his vape pen were just that…well, think again. According to recent reports, the actor is actually using his e-cigarette to enjoy his favorite TV show, The Batman. And thanks to a picture tweeted by a reputable news source, the world now knows just how much the 28-year-old loves his vape.

Thoughts on whether or not this is a good idea or bad idea for him?

Good For Business

While it’s always great to support entrepreneurs and budding businesses, in this case, it might not be as great as it seems. After all, aren’t we as a society supposed to be trying to stop people from smoking? Or at the very least, trying to limit the effects of tobacco use?

It’s not like Robert Pattinson is harming anyone or anything by vaping. It’s just his pocket, his e-cigarette and himself. Still, it’s not good for business. Or is it? Maybe it’s a good thing. After all, people love to shop online. Or at least, they love to look at online stores while they’re drinking their morning coffee. So perhaps, the world’s most famous vegan is helping to sustain an industry that otherwise might not be so sustainable.

Awareness Raising

As much as we’d like to think that celebrities’ endorsements would do little to influence the opinions of people towards or against vaping, the reality is that they often have a significant impact. A 2014 study from the United Kingdom suggested that celebrity endorsements can significantly impact an individual’s opinion on a product. And it doesn’t take a genius to figure out why. A celebrity’s popularity can inspire others, making them more receptive to the brand or product in question.

In this case, it’s definitely a win-win situation for both Robert Pattinson and the vaping industry. Not only is he raising awareness about the wonders of vaping, but he’s also getting some good press for his favorite brand. All while helping to combat one of the biggest health issues in society today.

So, on one hand, we have an industry that is helping to improve people’s health and reduce reliance on tobacco products. On the other, we have an entrepreneur, artist and animal-rights activist who is getting the word out about veganism and the dangers of animal testing. It makes you wonder which is the greater good.

A Lot Of Vapers In One Place

It might not be the most conventional way to enjoy a movie, but who cares when you’ve got a large audience. Or, at least, a small community, which is exactly what you get when you join a social media platform like TikTok.

The advantage of being able to watch and listen to podcasts while vaping is that you get to enjoy them all in one. Or, at least, you can bring down the amount of garbage that enters your mouth. It’s the perfect lazy Sunday activity. And who knows — maybe it will even help you quit smoking. Though it’s not meant to replace medication or clinical intervention, it’s definitely a step in the right direction.

If you think that Robert Pattinson’s love for The Batman might make you question the ethics of vaping, then you should probably watch where you step. Because you might find that a few Joker jokes aren’t funny when you’re lying in bed with a broken leg. Or worse.