While on the red carpet at the premiere of The Batman, Robert Pattinson donned a rather stunning bat-suit. It wasn’t just any ordinary suit either; this was the bespoke ensemble crafted by Savile Row Tailors that features a leather cape and cowl worn over the head, and it weighed a ton! Thankfully, the actor was able to keep his cool and not put up much of a fight as photographers and journalists had a field day snapping away.
The stunning leather and steel garment was designed by Tom Ford, and it was made entirely from recycled plastic and paper. As you’d expect, the materials used to create Ford’s bespoke suit were of the highest quality. The designer has been known to use exotic skins like crocodile and ostrich for his one-of-a-kind creations.
Since its premiere, the bat-suit from The Batman has been causing quite a stir. Not only is it one of the most stunning looks seen at the cinema this year, but it’s also a product that people can buy. Interest in the Tom Ford-designed jacket has been so great that he’s already sold out of the first batch of orders.
Although the number of people interested in buying the suit is incredible, it’s not yet clear whether or not it will become a popular item. The bespoke nature of the garment makes it something that people will want to invest in and own. As far as we know, Ford hasn’t offered any updates on the status of the design since it was created. Hopefully, he’ll keep us posted on future developments.
Forbes has ranked the top celebrity-owned fashion brands, and Tom Ford’s outfit takes the number two spot on the list. This isn’t entirely surprising, as Ford’s designs have become much in demand over the past few years. The ranking compiles data from brand recognition and market share to produce a ranking of the most popular fashion brands worldwide. According to the research, Ford’s designs are favoured by celebrities due to their uniqueness and desirability. They’re also the most popular brand among Gen Z, millennials, and centaurs.
The Top Five Most Popular Fashion Brands Amongst Celebrities
Here are the top five most popular fashion brands among celebrities:
- Tom Ford: 2.82 million followers on Instagram
- Dior : 2.44 million followers on Instagram
- Burberry : 2.24 million followers on Instagram
- Nike : 2.19 million followers on Instagram
- Jade Empire : 2.14 million followers on Instagram
It’s clear that celebrities are playing a crucial role in the fashion industry. Not only do they influence trends and styles, but they also have the ability to sell luxury products to the general public. It would seem that Ford is taking note of this, as he’s releasing an exclusive capsule collection for Houdini’s Bakery soon. The collection will be available in limited edition, and it will be sold in bakeries and restaurants worldwide. It’s an intriguing move on Ford’s part, as he’s moving away from his traditional couture and into the retail world. This could potentially prove to be a game-changing move for the designer.
This isn’t the first time that Ford has ventured into retailing. Back in 2016, he collaborated with luxury goods brand Montblanc to create a watch collection. It was sold in a handful of luxury stores around the world, including his own boutique on Rodeo Drive in Los Angeles. The collection was such a success that Ford decided to reimagine the design with an updated look for the upcoming season. The resulting watch collection will be sold in stores worldwide in the coming months.
The Top Three Most Popular Luxury Fashion Brands In 2021
It’s clear that we’re in the middle of a trend, as 2021 sees a massive 17% increase in the number of people wanting to buy luxury fashion products. According to a report from Nosto on behalf of TikTok, customers are driven by a combination of factors. People are seeking value for money, as well as unique pieces that they can’t find elsewhere. In addition to this, the report found that consumers want to purchase bespoke pieces made by well-known brands. To cater to this, many luxury brands are establishing a physical presence in cities around the world. Louis Vuitton has opened a luxury boutique in Tokyo, while Ralph Lauren has launched a high-end store in New York City.
It’s also clear that the fashion industry is moving towards hybrid marketing. In 2021, celebrity influencers will play an increasingly important role in enticing customers into luxury boutiques. According to the report, 79% of consumers believe that celebrity influencers can play a crucial role in encouraging them to make purchases. This trend was seen in 2020, as well, when 64% believed that celebrity could help them to decide what products to buy. Interestingly, 66% of respondents believed that celebrity could play a crucial role in increasing brand recognition.
What Makes A Luxury Fashion Brand?
In order to qualify as a luxury brand, a product must fulfill at least three criteria: it must be expensive, it must be exclusive, and it must be well-known. It is also worth noting that luxury fashion brands are much more common in the spheres of art and antiques, as well as real estate. There are simply fewer luxurious brands in the world of sports cars and motorcycles. Products that fulfill these three criteria form the basis of a luxury category that encompasses everything from handbags and shoes to watches, fragrance, and jewellery.
As mentioned, the majority of luxury manufacturers are moving towards establishing a physical presence in cities worldwide. Not only does this enable them to cater to a greater number of customers, but it also provides a critical mass of consumers that they can draw upon when needed. One way in which luxury brands use their locations as a selling point is through bespoke purchasing experiences. For example, you can visit the Louis Vuitton boutique in Tokyo and purchase goods from the luxury brand. You can also take a spin around the Louis Vuitton Parisian atrium, which is a breathtaking feat of modern architecture.
In addition to this, luxury brands are using technology to their advantage. As well as establishing physical stores around the world, luxury companies like LVMH are utilising online marketplaces like TikTok and Bonjoro to their benefit. LVMH’s Maison Louis Vuitton has over 600 influencers on its roster, and it uses these creators to drive engagement and sales. On TikTok, the luxury brand can be found sharing stylish content and encouraging users to come back for more. Through the creation of an official @LV_Japan account, the brand can also follow and connect with users in Japan. It’s important to note that not all brands are using technology in the same way, as some are simply focusing on improving their physical stores.
One of the most recognizable faces in the luxury world is undoubtedly that of the Duchess of Cambridge, Kate Middleton. Since her engagement to Prince William, Kate Middleton has become the face of many a luxury brand. It’s not only the duchess’ charm and beauty that helped to propel her popularity, but also the fact that she is the royal representative of a country that is rich in history and culture. It’s not surprising, then, that fashion brands were quick to react to the opportunity to work with the Duchess of Cambridge. A number of luxury brands have worked with Kate Middleton, including Stella McCartney, Burberry, and Ralph Lauren. In 2021 alone, Kate Middleton has been commissioned to design clothing for a range of luxury brands, including Mulberry, Ralph Lauren, and Burberry. Since her engagement with the prince, Kate Middleton has become the face of many a luxury brand.
The Future Of Luxury Fashions
It’s clear that we’re in the midst of a major switch in the luxury industry. Not only are there fewer brands opting to remain independent, but there’s also a drive throughout the industry to establish a global presence. This is evidenced by the fact that 40% of luxury manufacturers have a physical store presence in at least one city worldwide. In addition to this, 22% are present in two cities, and 13% are present in three or more locations. It seems that with limited options available, people are turning to unique pieces that they can’t find anywhere else. This is encouraging retailers to establish stores in cities like Hong Kong and Tokyo, as well as in places like Marrakesh and St. Barts, where unique pieces are popular. It’s also worth noting that 40% of retailers are establishing a presence in places like Marrakesh, where unique pieces are in high demand.