Dior is a luxury company that creates high-quality perfumes and colognes, leather accessories, and decorative objects. They are known for their extravagant products, such as their signature fragrance, Diorsignature, which is a blend of magnolia, citruses, and leather. These luxuries are only available at luxury stores, such as Bergdorf Goodman, which is one of the most reputable department stores in America. If you’ve ever shopped at Bergdorf, you know exactly what kind of luxury store they are. People often joke that you can’t go wrong with Bergdorks, as they have everything you could want or need in terms of product range, quality, and service.
If you’re reading this, I assume you’re already somewhat familiar with Dior. If you’re looking for a way to engage with your audience, you’ve probably thought about creating a video ad but aren’t sure how or where to start. Don’t worry, we’re going to walk you through the steps to create an awesome video ad that will bring in the views and make your audience remember your ad and your brand.
Step one: Selecting the right video format
When it comes to creating a video ad, you have several options. You can either film a short film using a smartphone or hand-held camera, or you can rent a professional studio and crew to film a longer version. If you’re on a tight budget, it might be best to film a short film using your smartphone or hand-held camera to see how it goes before making a long-term decision about the format. Some of the most popular video websites and platforms, including YouTube, Vimeo, and Facebook, offer free storage and back for videos under a certain length. So, if you’re looking to create a video ad that lasts at least three minutes, consider using one of these platforms.
Step two: Choosing the right location
If you’re on a tight budget, it might be best to film a short film using your smartphone or hand-held camera to see how it goes before making a long-term decision about the location. There are many great places to film in New York City, including Bergdorf Goodman, which you already know is a reputable luxury store. There’s also Central Park, which is probably the most photographed place in New York. You can get a good variety of lighting and scenery there, perfect for making your video stand out.
Step three: Choosing the right talent
The people you’ll be working with, or “talent,” as they’re often called in the film industry, will have a huge impact on the overall success of your video ad. Make sure to choose filmmakers who are experienced and have a good reputation. It’s also essential that they feel connected to your niche and the kind of audience you’re trying to attract. When choosing a director, consider their experience, the budget they’re able to work with, and whether or not they’re a good fit for your company. It’s also important to note that hiring a professional camera operator with a good reputation is usually more expensive than renting one with mediocre skills. Knowing how to use the various tools available on set and being able to understand the concept of good vs. bad angles can also make a huge difference. In addition to the talent you choose to work with, you’ll also need to choose the right location for the video, and the right time to shoot.
Step four: Planning the script and music selection
Now that you have your location and talent, it’s time to write the script and start planning the music selection. When it comes to creating a video ad, it’s important to have a plan and stick to it. Having a clear idea of what you’re going for before you start shooting will help bring the vision to life. In terms of the script, it’s important to match the narration to the video’s audience. So, if you’re addressing your audience directly, as in a church pulpit or a TED Talk, use Scripted English to make the language sound more professional. If you’re not a naturally fluent speaker, hiring a speech writer to help you prepare a speech is an option. In terms of music, it’s important to consider the age of your audience. If you’re targeting adults, select music with lively up tempo rhythm and major chords. If your intended audience is more adolescents, choose music with more of a retro or vintage sound.
Step five: Determining the budget and getting approvals
The next step is to set a budget. When it comes to creating a video ad, it’s often a case of need vs. want. You need a camera to film with, and you need a location to film in. Once you have those two elements, you can start to wonder about what you want to tell your audience. It’s up to you to decide how far you want to push your budget for this project. It’s also essential that you get approvals from the highest possible authority. Your CEO, CFO, and other high-ranking executives must sign off on any project that involves a significant financial investment. As a small business owner, it’s your responsibility to ensure that you have the necessary approvals before starting any project. It can take weeks or months to get approvals for certain projects, especially if you’re in a small town.
Step six: Pre-production, production, and post-production
Once you have your location and budget, it’s time to start assembling your team. You’ll need a producer to help you navigate the industry and find the right people for the job. A producer can be a bounty hunter, a general helper, or someone with a specialized expertise in this area. Your producer will be your liaison during production, providing critical advice about the video and ensuring that you stay on target with your story.
The entire process of creating a video ad, from concept to final cut, can take several weeks to a few months, depending on the size of your team and the distance traveled by your director and producer. After your video ad is done, you’ll have a few options for distribution, which will depend on the platform and type of content.