Most notably known for his work with the band Coldplay, director and producer Robert Pattinson is quickly becoming one of the most followed and liked celebrity social media stars.
Pattinson has more than 500 million followers on his various social media platforms. He has made headlines for all the right reasons. From his steamy romance with music producer and model Stella McCartney to his close friendship with fashion designer and multimillionaire Marc Jacobs, the 57-year-old actor has maintained a public persona that is both enviable and memorable.
The latest addition to Pattinson’s vast social media following is an exciting new fragrance ad campaign. Titled “Robert Pattinson Parfum”, the campaign features celebrity fragrance ads from some of the industry’s biggest names. Directed by renowned photographer David LaChapelle and featuring model Emily Ratajkowski, the commercial shows off Pattinson’s masculine charm and distinctive fragrance style. In the spot, Ratajkowski exudes an enchanting beauty while sharing a passionate kiss with Pattinson.
What makes this ad campaign so special is that it features not one, but two of this year’s most talked about fragrances. As the first half of 2019 draws to a close, Vogue has collected these celebrity fragrances, which are set to become sought-after luxury goods, and put them through their paces. Let’s take a quick trip down memory lane and revisit some of the most memorable celebrity perfumes from the last year.
Dior’s #MetaphysicalPerfume
Dior is one of the biggest luxury goods companies in the world and arguably the most prestigious name in fragrances. Taking a page out of Ralph Lauren’s book of promoting his products through fragrances, Christian Dior decided to partner with Emily Ratajkowski for their #MetaphysicalPerfume ad campaign. An ode to the mystical and the magical, Emily’s role in the campaign is to embody the “mysticism of femininity”. To this end, she wears a beautiful white dress with a black sash with the Dior logo on it. The dress’s long skirt is designed to expose her bare legs and a portion of her buttocks. In a statement released by the brand, Dior said that Emily embodies “the power of attraction” and “the sensual qualities of a woman”.
Not only does this fragrance campaign from Dior prove that you can in fact market a fragrance to someone with over 500 million followers, but it also features some of the most stunning and desirable fragrances of the past year. MetaphysicalPerfume is a sensual blend of citrus, lavender, and oakmoss. It is guaranteed to turn heads. If you’ve never tried Dior’s signature scent, you are in for a treat. Its warm, woody, and slightly lemony scent will linger on your skin for hours. This fragrance is ideal for both men and women, and it’s one you don’t want to miss out on.
Chanel’s Black DiamondScent
The French luxury goods company, Chanel, is another brand that has chosen to partner with a famous personality for their fragrance campaign. For their #BlackDiamonScent ad campaign, the iconic fashion house tapped none other than Kate Winslet. The 50-year-old actress wears a sensual look as she pours herself a glass of wine. As she does so, the ad campaign’s tagline, “She takes a sip. He can’t resist. The game is on.”, comes to life in glorious Technicolor. In a statement released by the brand, they said that they were “honored” to partner with Kate Winslet to promote Black Diamond, and that she “embodies the power of this scent”.
You may know Kate Winslet from her acting roles in major motion pictures like Finding Neverland and The Reader, or from her numerous awards and nominations. What you may not know about the English actress is that she has a fragrance called Black Diamond. It was first released in 2014 and has since become one of the most sought-after and beloved fragrances in the world. If your wallet can handle it, there is absolutely no reason to wait until next year to try this perfume. It sells for a very reasonable €35 in France, and it is an ideal introduction to fragrances for anyone who has never tried them before. With Black Diamond, Kate Winslet has created a fragrance that can be worn by men and women alike. In a world full of stereotypes, it’s great to see a celebrity endorsing a fragrance that can be enjoyed by anyone.
Hermès’ Canailles De Cananos Scent
Another big brand that has decided to partner with a fragrance is Hermès. For their #CanaillesDeCananosScent campaign, the French luxury goods company has chosen none other than Lupita Nyong’o. The 45-year-old actress wears a beautiful and sophisticated pale blue dress with white Hermès checks. As she makes her way to the table, the tablecloth is patterned after the brand’s iconic scarves. In a statement released by Hermès, they said that the Italian model, Giambattista Valli, was chosen to “portray the elegance of a young and seductive Canailles de Cananos”.
If you’re not familiar, Canailles de Cananos is a black-haired French mutant strain of the peony plant. It is cultivated across Europe, mostly in France. For centuries, the flowers have been used to make perfume and scent. Although it can be pricey, there is a wealth of information online about how to grow your own Canailles de Cananos. You can start your flowering cycle any time between mid-May and late-June. So, if you live in a warmer climate, you can easily be gifted some lovely blossoms any time soon. You also need to remember to protect your investment by storing your plant and flowers somewhere cool and dark. For more information on Canailles de Cananos and how to buy it, check out this handy guide from Hermès.
Tom Ford’s Tobacco LeavesScent
One of the most striking and unique celebrity perfumes of the last year comes from American fashion designer, Tom Ford. For his #TobaccoLeavesScent ad campaign, the 66-year-old designer tapped none other than the young and beautiful BFF’s, Gigi and Victoria. The mother-daughter duo sport gorgeous gowns as they stroll through a field of golden flower petals. Before your eyes even begin to wander, you’re already wondering if these two famous ladies would happen to smell fantastic. Well, they do. Like, a lot. So much so that it is literally impossible to resist their allure. In a statement released by Tom Ford, he said that “Gigi and Victoria represent the absolute glamour of a bygone era and draw you into their world. It is an honor to work with them.”
If you’ve never tried tobacco leaves, you are in for a real treat. This luxurious, warm scent is one of the most interesting and unique products to come out in recent years. The scent is created by a collaboration between French perfumers, Jacques Cavatterie and Thierry Despont. The perfumers worked together to create a scent that is at once ‘elegant, refined, and dynamic’. According to the designers, the aroma is inspired by the “mastery of a fine brandy and the complexity of a good cigar”.
This fragrance is sold at luxury retailers worldwide, including Nordstrom, Barneys, and bespoke stores like Hermès. It is definitely one to try if you are fortunate enough to stumble upon some during your travels.
To cap off this review, let’s take a quick stroll down memory lane. As we mentioned above, several major fragrance brands have chosen to partner with well-known faces to promote their products. What this means is that we are seeing more and more celebrities integrating themselves into the fabric of our everyday lives through scent. Whether it’s a fragrance or a cologne, this trend is here to stay. Who knows, maybe one day, we’ll even get to smell like a celebrity.