It’s been two years since the last update to the iPhone and we couldn’t be more excited for Apple’s next big update. While the world eagerly waits for the iPad Pro and other new products, this is arguably the most exciting time in Apple’s history. The company has gone through several major transitions in the past two years and it’s finally paying off. If you’re an investor, this is a great time to jump in.

Why Now?

There’s no question that Apple’s recent stock performance hasn’t been impressive. After soaring to incredible heights in 2019, the stock price has taken a bit of a dive. Granted, the stock price of any tech company is highly dependent on the performance of the companies it lists as competitors. But even outside of that, there are a number of reasons why this is such an exciting time for Apple investors.

Reduced Debt

After years of ballooning spending and a self-inflicted recession, Apple has finally started to reduce its massive debt. The company went through a multi-pronged approach to get its fiscal house in order and it’s resulted in some interesting investments. Most notably, Apple acquired Neulion, a privately held company that specializes in ray tracing, the technology that brings photorealistic images to life on your phone and tablet. The technology is still in early stages of development but it could end up being one of Apple’s biggest game-changing acquisitions yet.

New Research

Apple was already one of the most innovative companies in the world when it came to research and development. But it’s taken the company’s investment to a whole new level. The company bought a 7.9-acre plot of land in Cupertino, California, in 2018 and it’s set to begin constructing a massive R&D facility there. When complete, it will be one of the largest research and development parks in the world.

New Products

In the last two years, Apple has unveiled a number of products that put it ahead of the competition. Some of the biggest products to come out of Cupertino include the iPhone Pro, Apple Watch Series 4, and AirPods 2. While some may argue that these products are a cause of the poor stock performance, it’s undeniable that they’ve propelled Apple into the future.

More Personalized Experiences

Apple is putting the finishing touches on its Apple Arcade, a game platform that the company bought and customized for the iPad. This platform will allow users to download games and apps designed for the tablet and they’ll work across all Apple devices including the iPhone, iPad, and Mac. What’s more is that it will run everything from inside the cloud, so users don’t have to download giant apps to play them. Apple Arcade will also support a variety of different game engines and it’s expected to include titles from well-known studios like Improbable, Carpe, and Reactible.

Fuelled By Subscription

Apple is also making big changes to its Apple Store. The company has decided to stop selling individual products and it’s adopted a subscription model for its flagship retail store. This will result in customers paying a one-time fee to access all of Apple’s products and the company will no longer have to rely on in-app purchases to make money. As a result of these changes, Apple is expected to report a significant uptick in its monthly profit in the next quarter.

Faster Than Ever Before

Even if you’re not an Apple investor, it’s hard to deny that 2019 has been a wild year for the technology giant. It all started with the release of the iPhone 11 and the debut of the ultra-popular iPad Pro. This was followed by a record-breaking sales quarter for Apple and its fiscal year 2019. And just like that, the tech giant went from strength to strength.

So while we wait for Apple to announce its next big thing, it’s important to remember why we should be excited about the future of this company. Even if the stock price doesn’t reflect it, there’s a lot to be optimistic about.