Robert Pattinson is featured in a new Pepsi commercial that recently debuted. In the ad, he plays a corporate executive who is juggling work and personal commitments. Despite his busy schedule, he finds time to stop by a local convenience store to grab a Pepsi. The commercial then cuts to a series of scenes in which Pattinson gets pulled over by police for various traffic violations. The officer eventually gives up on the idea of writing him a ticket and offers him some iced tea instead. Later in the ad, Pattinson is caught on camera eating a doughnut as he skates through a parking lot. After pulling away in his car, the officer gives him a dirty look but says nothing as he walks away.
The scenes in the commercial are loosely based on real-life events that are said to have transpired in London. The ad shows how easy it is for anyone to get sucked into a habit of bad habits that is so deeply rooted that it becomes difficult to break away from it. The point is that we all have habits that we want to break but find it hard to do so. People have told me that I must eat more vegetables to lose weight. However, I find it hard to make time for myself when there are so many food commercials on TV. If I wanted to change my ways and start exercising, there are plenty of ways for me to do so, but I find it hard to ignore the commercials. The same can be said of many bad habits that we want to change, but find it hard to do so because they are surrounded by temptations all the time.
Why Did Pepsi Choose Robert Pattinson For Their Ad Campaign?
When it comes to celebrity advertising, Pepsi has always gone for A-lister rather than B-list actors. This is not to say that they don’t advertise with other celebrities or that they don’t hire some relative unknowns to star in their commercials. However, when it comes to their ad campaign, they typically go for A-listers, and in this case, that’s clearly Robert Pattinson.
Pepsi saw an opportunity to expose their brand to a new audience and decided that they would use one of the most recognizable faces in film today to do so. It’s hard to put into words the level of excitement that this brand has when it comes to celebrities. The anticipation was undoubtedly high when it came to seeing what would happen when Pepsi decided to advertise with Pattinson. Would he live up to the hype? Would he deliver as expected? Would his presence alone be enough to get the message across to viewers?
Pepsi’s answer to all of these questions is a resounding yes. If you’ve followed my blogs for any length of time, you know that I’m always fascinated by the power of celebrity when it comes to ad campaigns. I’ve written numerous posts about how celebrity impacts our world and how individuals who are famous for no reason at all can still influence the way that we feel about certain products or services. With Robert Pattinson’s newfound celebrity, it’s an opportunity to influence more people than we could ever imagine.
The Psychology Of A Brand Name
It’s fascinating how many celebrities have achieved such a large audience all the while maintaining a somewhat anonymous existence. People know who they are talking about when they discuss Taylor Swift, for example, or even Beyoncé. However, for the most part, celebrities tend to avoid the limelight and maintain their private lives out of respect for their fans. This is why I find it so interesting when celebrities decide to step out of their shells and actively participate in brand promotions. Even today, as we’ve established that Robert Pattinson is one of the most recognizable faces in the world, he continues to fly under the radar. In fact, he’s still relatively unknown in the U.S., and as a result, Pepsi was able to grab his attention and keep it with this ad campaign.
In addition to being a face that is firmly planted in our minds as that of the dashing young man from the Twilight movies, Robert Pattinson is also a psychology student who is devoted to helping others. He frequently volunteers his time to speak with schools about mental health and addiction, which is why the majority of the scenes in the ad are actually based on real-life events that he encountered while on the road to becoming a psychoanalyst. In order to succeed as a psychoanalyst, he needed to gain experience by participating in role-plays with patients who were playing characters. While on the set of the Twilight movies, he would often play the part of a patient and get to see how the other side lived. He then incorporated this learning into his role as a psychoanalyst and has continued doing this ever since. It should come as no surprise, then, that Pepsi chose to feature him in their ad campaign since it is already well established that he has a great deal of compassion for those around him.
The Evolution Of A Celeb Ad Agency
As much as I love a good celebrity car commercial or perfume ad, I have to admit that these types of ads can get a little bit creepy after a while. When you see the same faces over and over again, adverts start looking more like promotional material than anything else. As much as I wanted to see what would happen when Pepsi decided to use Robert Pattinson, the truth is that I’m not entirely sure that I’d want to see this sort of ad campaign every single day. It’s great when it comes down to memorable moments but can get a little bit repetitive after a while.
However, while some might find these sorts of ads a little bit creepy, the truth is that they can also be pretty effective, and from a brand standpoint, that’s all that matters. Instead of using one or two celebrities in each ad campaign, many brands now use a few well-known faces as a way of promoting their products or services. In a perfect world, we’d all be sitting down to eat dinner and witness a Robert Pattinson food commercial pop up on our TV screens, but until then, at least we have this.