Ever wonder why so many people are obsessed with Kristen Stewart and Robert Pattinson? Maybe it’s because they embody the best of what relationships are supposed to be like in Hollywood. We all know that Hollywood is full of imperfect people who lead happy, fulfilling lives–the ideal that people strive for, but don’t always achieve. It’s the characters in these movies that remind us that even though things aren’t perfect, they could be much, much worse. That’s what makes them so relatable.

It’s no secret that Hollywood leads a charmed life, and everyone knows that celebrities are much more accessible to marketers than the average person. That’s probably why you’ll see so many articles advocating for brands to court the fans of famous people. Celebrities are an easy target, and it’s a lot more convenient to target the people who are most likely to buy what you’re selling. After all, you’ll already know who they are.

But just because celebrities are easy to market to, that doesn’t mean that marketing to them is automatically successful. In order to succeed, you need to understand exactly what it is that you’re marketing, who you’re marketing it to, and how you plan on enticing them to purchase your product. Here are some of the things you should know, and, hopefully, will be able to implement, if you decide to pursue marketing to the Kristen Stewart and Robert Pattinson fandom:

The Fans Are Difficult

It’s no secret that celebrities can be incredibly difficult to reach. They have extremely high social media I-Ds, and they’ve built their fan bases over the years by being themselves and being accessible. Now that they’ve become so famous, it’s even more difficult to get them to listen to you, much less to do what you want them to do, simply because they feel like they have to, or because they want to be nice. In an ideal world, celebrities would have fans who would blindly follow them anywhere, but in the real world, you have to win their trust, and you have to be able to offer them something that is valuable, unique, and, most importantly, worthwhile.

The Fans Are Diverse

Although most people think of celebrities when they think of marketing to the fans, that’s certainly not the case. You’ll see a wide variety of products marketed to the fans of celebrities, from perfume to shoes, and everything in between. If you want to reach the Kristen Stewart and Robert Pattinson fans, you’ll need to target a variety of platforms.

The Fans Are More Generational

In addition to being accessible and fairly easy to market to, celebrities also happen to live in, and lead lives, that are stereotypically ‘millennial’. As a result, you’ll see a lot of marketing to the generation that grew up watching the celebrities, and it often features products that can be characterized as ‘hip’ or ‘with’ the times. Millennials are the largest consumer group in the world, and, as a generation, they are extremely tech-savvy, and looking for a product that fits with the way they live their lives, and the way they communicate. They are also used to being marketed to, and being approached by brands, so your task, as a marketer, is made a little easier.

The Fans Are Influential

Even if you can gain the trust of a celebrity, and get them to do your dirty work, to push your products, it’s not always going to result in a sale. That’s why you need to understand that, even if you can get a celebrity to promote your product, it doesn’t mean that your product is going to move mountains of product. Unless, of course, you can get a celebrity to say something nice about your product, through a paid social media endorsement, or a well-placed tweet.

The Fans Have a High Estimation of Your Product

Getting a celebrity to say something nice about your product is easier said than done. The most effective way to gain credibility with the fans is to demonstrate that your product is, in fact, worthy of praise. The way you do this is by giving them enough information, and showing them how the product, or service, or brand you’re marketing, compares to the best in its class. If you can get a celebrity to say that your product is incredible, or that they’d recommend it to everyone, you’ll gain instant credibility with the fans. Make sure that your product is, in fact, incredible, before you start asking celebrities to promote it.

The Fans Are Self-Aware

If you have a celebrity, and you can somehow get them to push your product, it’s essential that you know how to engage with them, and how to gain their trust. You can do this by having a conversation with them, where you try to understand their point of view, and what they want from a brand. You should also ask yourself, as you’re having this conversation, what am I getting out of it, and how can I ensure that this is going to be beneficial to my company, whatever it might be? Having a genuine interest in, and connection to, your target audience, will go a long way toward establishing trust, and demonstrating that you’re a person, that they can relate to, and that you’re there to help them, not to simply take their money.

The Fans Are In High Demand

Even if you can get a celebrity to say something nice about your product, or to use it, there’s still a chance that they won’t be able to help you move any significant volume of units. That’s why you need to look for other ways to gain credibility with the fans. One of the best and most effective ways is to offer them a special deal, where they can get your product at a discounted rate, or for free, if they follow a certain link, or visit a certain website, etc. This way, you can get them to do your dirty work, without having to spend a lot of money, simply by getting them to click, or surf, to your website.

The Fans Want to Feel Validated

Once you have a way to gain the trust of the fans, and can show them that you’re a person, with legitimate access to their favorite celebrity, it’s time to start marketing. The first and most important step to getting in touch with the Kristen Stewart and Robert Pattinson fans is by demonstrating that you’re listening. By continuing the conversation, even after the interview, or endorsement, it lets the fans know that you’re still interested in what they have to say, and that you’re still thinking about their opinion, even after you’ve heard it.

Now that you’ve gained their trust, and they’ve seen that you’ve done your research, and that you’re offering them something that’s unique and worth having, it’s time to start talking about pricing, and marketing strategies. At this point, you’ll need to decide what it is that you’re going to offer them, and how you’re going to go about getting the word out. Are you going to do it online, through social media? Do you have a preferred method that you prefer to use?

The Fans Want to Feel That You’ve Thought Of Them

It’s not enough for you to simply get a celebrity to say something good about your product. In an ideal world, that would be great, and it would make the world a better place. The problem is, that, in the real world, that’s not always enough. You also need to be able to show the fans that you’ve thought of them, and that you’ve considered what they’ve said, and what they might want, and that you’ve worked hard to ensure that their voice was heard, and that you’re taking their opinions into consideration, even if you don’t agree with them. It’s a fine line to walk, but a crucial one, if you want the fans to continue to think of you, when they have a question or concern about your product, or about the celebrity, whose name is attached to it.