Pattinson Lips is a luxury jewel brand designed for women. The luxury brand was inspired by their favorite accessory, the pearl. Being the quintessential “girl about town,” the rich and famous were among the first customers. It wasn’t long before Anna Wintour, Vogue magazine’s legendary Editor-in-Chief, made sure that Pattinson Lips was featured on the cover of Vogue. The luxury accessory brand has since become a favorite of the fashionable and well-bred.
Though founded in 1899, Pattinson Lips has never been trendy, trendy, or fluffy. The brand is committed to quality and customer service. In fact, their motto is “Forget Fashion. We Believe in Quality.” Indeed, if you visit their website or social media pages, you will find a commitment to scientific research and high standards embodied in their products.
Do They Suffer From Sales Anxiety?
Pattinson Lips is not your average luxury brand. They don’t want to sell you one thing and move on to the next thing. They want to engage with you as a unique individual. If you visit their website or social media pages, you will find that their customer service team is available to help via phone or email. Moreover, if you visit their showroom in person, you will be able to speak with a live representative from the brand. This brand values transparency and wants to ensure that each and every customer feels like they are a priority. This is why, when you call or email the brand, you will find a response within 24 hours. They genuinely care about their customers and make sure that each and every interaction is both unique and worthwhile.
How Do They Engage With Their Consumer Base?
If you visit the Pattinson Lips website or social media pages, you will find that they don’t just passively post about their products. They actively engage with their consumer base by answering questions, offering advice, and providing information about their accessories. Moreover, they use social media to promote and advertise their products. This is one of the reasons why they are regarded as a luxury brand: they don’t just want your money, they want your attention. Furthermore, they don’t just want to sell you one thing; they want to engage with you as an individual.
What Is Their Customer Base?
Though they were founded over 100 years ago, Pattinson Lips never really had to market to a general consumer base. They were known and committed to a niche audience of wealthy and well-bred customers. However, in 2018, they changed their game. They opened a showroom in Paris and released a limited-edition clothing collection for men. Moreover, they created a new website, pattinsonlips.com, that focuses on these customers and provides them with the type of content that they enjoy most: scientific articles, celebrity interviews, and fashion posts.
The brand has also expanded into the United States and other international markets. Due to their unique brand positioning and high customer satisfaction scores, they have become a popular choice amongst the well-heeled.
Do They Have A Sense Of History?
Unlike many luxury brands, Pattinson Lips has maintained a sense of history. They weren’t just inspired by the French Revolutionaries of the 18th century; they were also inspired by the chic and fashionable nature of that time period. Therefore, they used materials resembling those of the period to craft their luxury products. Even their packaging is designed to resemble the type of boxes used by the well-bred in the 1800s.
Do They Value Quality Over Quantity?
Though they were founded over a century ago, Pattinson Lips has never been about quantity. Like many luxury brands, they value quality over quantity. This is why if you visit their website or social media pages, you will not find a lot of advertisements or promotions. Instead, you will find original articles, scientific studies, and tips & advice that are both unique and valuable to their customers. Moreover, they want to ensure that each and every product is of the highest quality. Therefore, they only put out a limited number of products each year, and they make sure that each product is as unique as possible.
How Long Has The Brand Existed?
Though Pattinson Lips has always been committed to quality and customer service, they have never been afraid to experiment with new products or take risks. This has led to some unexpected successes and controversies.
In 1918, they released a perfume called “Absence” as a tribute to the fallen soldiers of World War I. Back in those days, perfume was seen as something that women sprayed on their skin to be attractive to men. Absence was an ode to the soldiers who died fighting for France. The brand didn’t just make a statement against the war; they also sold out their entire stock of Absence and discontinued all other perfumes. The women who wore Absence were among the richest and most influential in Paris: they included English patrons, actresses, and even members of the French royal family.
Not all of their risk-taking has paid off. Many consider the Brand’s “Lovebirds” necklace to be a culinary mistake. Originally designed as a brooch, the necklace was modified to create two separate pendants. Though the product was a success, many customers considered it a novelty item and didn’t see the need to have two separate pendants that required periodic maintenance. As a result, the Lovebirds necklace is now considered a collector’s item rather than a daily accessory.
Do They Take Risks?
Though they were founded over a century ago, Pattinson Lips never really had to take risks. They were known and valued for their quality products and brand promise of “lasting fashion.” However, this has changed in the last decade. The brand now has to take risks to remain relevant. New products that they have launched every year since 2010 have not been met with much acclaim, and some have even been discontinued. This is why, if you visit their website or social media pages, you will not find a whole lot of new content. Instead, you will find a whole lot of nostalgic content that they have collected over the years.
Do They Use Social Media?
Pattinson Lips is all over social media. Not only do they have a website, but they also have Twitter and Facebook pages. They use these platforms to engage with their consumers and share original content. This content may include articles, scientific studies, product reviews, or celebrity interviews. Moreover, they use social media to track the trending topics and topics of interest to their target audience. If you visit their website or social media pages, you will not just see advertisements, you will see content that is both unique and valuable.
What Is Their Vision?
One of the most important things to consider about a luxury brand is their vision. What do they want? What is their purpose? Pattinson Lips has an interesting story. As a tribute to the French Revolutionaries, they wanted to create a luxury brand that was both feminine and luxurious. To achieve this, they used materials resembling those of the period to craft their products. Even their product names are evocative of the time period, “Pattinson Pearl” being the most obvious example.
This brand wants to be accepted as a luxury brand, and for right now, they are successful. However, with the exception of their clothing collection for men, most of their products are either vintage or antique items that they have decided to keep and display as a reflection of their history. Though they want to stay relevant and innovative, they also want to maintain a link to the past as a way of understanding what their customers want and need.
If you visit their website or social media pages, you will not just see advertisements; you will see content that is both unique and valuable.