The Kardashian-Jenners are arguably the most famous family of the selfie generation and with good reason. Not only do they have the most Instagram followers of any account, but they consistently post the most engaging content. What’s not to love?
Well, perhaps not everything. While the Kardashians have mastered the art of the selfie, they’ve also become expert at generating buzz, controversy, and engagement.
Here, we’ll explore the ins and outs of the Kardashians’ brilliant game plan and how you can replicate it (and better it!) to gain the same level of popular success.
1. Always Be ‘On’
Even before the Kardashians were famous, they were infamous. With an even more prominent position in the media spotlight, the clan has continued to be a force to be reckoned with. What’s more is a lot of their success comes from a fundamental strategy that they’ve followed ever since. This is simple: always be on.
As social media has developed and gained popularity, so too have the Kardashians’ tactics. Instead of simply relying on television appearances, the family now spends a great deal of their time online. They use social media to not only promote their brand but also to engage with their audience. By constantly being on, the Kardashians ensure that they’ll always have content to post and that their followers will always be kept interested.
2. Keep It Light
If you follow the Kardashians on Instagram, you’ll notice that their content is incredibly diverse. Whether it’s an outfit post or a picture of their delicious food, you’ll rarely find them posting something that isn’t entertaining or light-hearted. It’s no secret that the Kardashians are famous for their comedy stylings and can often be found joking around on social media. If you want to be like the Kardashians, don’t be afraid to have some fun!
While fun and entertaining, the Kardashians’ light-hearted content doesn’t hurt their social media presence. There’s a reason why people keep coming back for more: it’s because they offer quality entertainment that keeps their followers engaged.
3. Give The People What They Want
When your entire existence depends on generating revenue through online platforms, you have to find ways to monetize your content quickly. Thankfully, the Kardashians aren’t short on creativity and know exactly how to appease their audience while also promoting their brand. One of the most popular strategies is a product endorsement. If you follow their Instagram, you may already know that they frequently endorse a product or service that they love and that their followers can then buy. As a result, they often generate hype around a product or service before the end of the month.
In many cases, this is beneficial for both the brand and the consumer. For example, Kylie Jenner has previously stated that she chooses to blog about beauty products because it helps her followers find the best products for their needs.
4. Be Unique
With so many Kardashians in the world, it’s essential that they stand out from the crowd. To achieve this, they frequently change their looks and styles, which keeps their followers interested and interested in what they have to say. While other social media users may follow the same simple formula of ‘influencer event’ and ‘product endorsement’, the Kardashian’s truly unique style and voice keep them stand out, even in a crowd of similar accounts.
5. Inspire And Motivate
Forbes has estimated the family’s collective worth to be around $150 million. With such a huge budget available, it’s no wonder that the Kardashians continually evolve their image and brand to stay relevant and keep those followers interested. In a similar vein, the account @midnight, which documents the humorous yet informative memes of Snapchat’s biggest influencers, shows just how effectively the family can adapt to thrive in the ever-changing world of social media.
Memes often go viral for a reason. Whether it’s a funny look or a witty caption, the humble meme can inspire and motivate people to action, often in a humorous way. The fact that many of today’s biggest influencers were originally ‘normal’ people who simply used social media to evolve and inspire others says a lot about the meme’s potential to influence and inspire. With the world looking for ways to combat the Covid-19 pandemic and an uncertain future, memes may just be the answer we’re looking for.
The Kardashians are masters of generating buzz, controversy, and engagement. As content creators and social media influencers gain more power in this new world order, perhaps we’ll see more accounts and social media platforms following in their footsteps, learning, and evolving to keep up with the times.