In the world of Graphic design, a logotype is essentially the first impression a customer has of your business. The use of a logotype can be traced back to ancient times when traders painted their goods with a symbol or slogan that could be easily recalled by receivers. The term ‘logotype’ itself is a portmanteau of the words ‘logo’ and ‘type’. So, in a way, designing a logotype for an actor is the simplest task in the world. But it’s not quite that simple.

Consider Versatility

While this particular assignment may seem fairly straightforward, it’s crucial that you consider the fact that this is a logo for an actor. Therefore, you need to ensure that it is versatile enough to be used in multiple capacities. For example, if this were a corporate logo, it would most definitely be used in a business setting – perhaps even as a symbol on an office suite or business card. However, if you’re applying this to an entertainment company, you might also want to consider using it in a movie to portray the versatility of the product or service behind the logo.

Think About Overall Identity

Nowadays, the line between advertising and corporate identity is increasingly blurred. When applied to a brand, the term ‘corporate identity’ refers to the overall look and feel of a business, including its logo, stationery, and website design. While it may seem obvious to separate marketing and branding, the lines can become blurred when it comes to entertainment. After all, how does one advertise a TV show or movie? By creating a consistent brand experience across different platforms. Taking this even further, technology has also rendered the lines of distinction between online and offline marketing blur. This is why it’s so important to develop a clear identity for your entertainment branding. In other words, one that will not only be recognizable but will also serve as a strong connection point for your audience.

The Final Step

Once you’ve designed a logotype for the actor’s use, it’s time to put it to the test. Before you go live, there are a few things you should do. First, make sure that the letterforms are crisp and the coloring is easy on the eye. From there, you can either upload your logo to a stock-photo sharing website or use a tool like Fotor to generate different styles of the logo and pick the best one. Finally, if you’re using a Mac, download the Colormanager app to give your color combinations and styles a try before committing.

With these simple steps, you’ll be able to design a logotype that will serve the needs of your business for many years to come. So, go ahead and put your creative genius to work – the world is your oyster!