Hoult Pattinson’s Bestie is a lifestyle blog promoting natural and sustainable beauty, fashion and lifestyle. The blog was created by Spencer Hoult, who was inspired by his best friend Hoult Pattinson, an environmental lawyer and co-founder of The Beauty Bunny project. After a decade-long friendship, they finally decided to put their creativity and business expertise together and formed SPT Media.

The blog quickly gained popularity and now receives millions of monthly views. It often collaborates with brands to create content and promotions for its readers. In return, brands pay SPT to promote their products and services on the blog. Since the inception of the business, SPT has worked with major companies including Red Bull, Starbucks, Miele, Neue Vintage, and many more.

The Beauty Bunny Project

While creating Hoult Pattinson’s Bestie, Spencer Hoult was also inspired by his childhood sweetheart, whom he calls The Beauty Bunny. Inspired by their love for beautiful creatures and fashion, Spencer and The Beauty Bunny co-founded the Beauty Bunny Project in 2012. Their bunnies are created using the finest Italian fabrics and exquisite French sewing techniques. Not only do they look adorable, but their quality is unsurpassed. The bunnies are also skillfully designed and adorned with various gems, including enamel, which provides the “bunny effect” when illuminated from the side.

Become A Full-Time Blogger

Spencer Hoult became a full-time blogger in 2015, and since then, the blog has been growing at an incredible rate. In 2018 alone, traffic increased by 62% compared to the previous year, hitting 22.5 million monthly views and driving almost 400,000 unique visitors to the website each month.

With so much demand for content around the world, it’s an excellent opportunity to create more effective strategies for content creation and lead SEO. While it’s always important to put efforts into content marketing and SEO, it’s become even more crucial in today’s evolving digital world.

The Rise Of Influencer Marketing

The influencer marketing space has also seen an incredible bounce back. Last year alone, this type of marketing saw a massive 71% rise in spending, reaching a total spend of $16.83 billion worldwide.

Influencer marketing is a type of marketing that emerged from the influencer-crowd. Influencers are popular figures who have a large audience and can often be found online, on social media, or in physical spaces such as shops or restaurants.

As a consumer, if you see or hear about a product you like or use, you’ll probably be tempted to buy it. But if the product is associated with an influencer, your brain may also be tempted to believe that the influencer has vetted the product and is endorsing it because they believe in its quality.

Build A List

Since its inception, Hoult Pattinson’s Bestie has always been a content-driven blog, however, they are now exploring the world of e-commerce on the back of their growing list of clientele.

Creating individual blogs for different types of consumers is no longer enough, as content needs to drive direct traffic to websites and convert that traffic into paying customers. List-building blogs are a fantastic solution to this challenge. By regularly supplying valuable content that will interest and delight their audience, bloggers can encourage their readers to subscribe and stay engaged with content.

Make Money Online

Another great way for a blog to make money is through affiliate marketing. In exchange for sharing affiliate links with products and services she believes in, a blogger can earn a commission when a purchase is made via her provided link. Affiliate marketing is one of the oldest and most popular ways to make money online. Earning money online from a blog is now a possibility for many who want to try something new and exciting.

Monetise Your Blog

If you’re looking for an easy way to make money from home, you could try monetising your blog. Instead of relying on affiliate marketing, you could experiment with displaying ads on your site. You could also try selling and displaying affiliate links or products in exchange for a commission. A monetised blog would look just like any other business, with a brand marketing strategy, product launches, and quarterly earnings reports.

Put Effort Into SEO

One of the many benefits of blogging is the platform’s amazing search engine optimization (SEO). A beautifully executed SEO strategy can drive tons of traffic to your website from online searches. It’s an excellent place to build your brand and establish yourself as an expert in your industry. As a blogger, you’ll often hear the term ‘organic reach’ thrown around. Organic reach measures the popularity of a website or blog based on the amount of human interest generated by the content published there. In order to achieve organic reach (and keep it), you need to put in the work into developing quality content that will engage and retain your audience. Think of some of the well-known blogs in your industry that you think are doing a great job. If you want to be like them, you need to put in the work to become a thought leader in your industry.