Charlie Pattinson and Sean Cody – How Do They Make Their Videos?

While we are all aware of the influence of TikTok on our everyday lives, it’s important to remember that the platform itself was completely unheard of just a few years ago.

Created by serial entrepreneur and former record company CEO, Charlie Pattinson, TikTok exploded in popularity after the release of its standalone application for iOS in 2016. The app quickly became the most downloaded on the platform and, in 2018, had over 500 million monthly active users all over the world. Today, TikTok is a $12 billion company and one of the most popular social media platforms globally. The company has offices in over 30 countries around the world.

If you’re looking to create your own content but don’t know where to start, then check out some of the best videos from Charlie Pattinson and Sean Cody. The two powerhouses behind the success of TikTok. Every creator’s dream comes true when their work appears on the platform, and it doesn’t get any more perfect than these two. Let’s take a closer look at how they do it.

The Influencers’ Influencer

These two creators put in the hours. A lot of them. While we are aware of the significant influence of TikTok and its creators on our lives, it’s important to remember that the platform’s popularity is mainly due to the fact that it allows content creators to create content quickly and easily. For those seeking success on TikTok, the number one recommendation is to utilize video editing software like TikTok’s very own Storyboard to create your own entertaining videos quickly and easily.

Over the years, Charlie and Sean have become two of the most recognizable faces on TikTok. With over 500 million followers between them, the influence of their work is undeniable. Although they started out simply reenacting famous scenes from film and television, they have since expanded their repertoire to include game shows, talk shows, and even reality TV. While they often collaborate with other prominent creators on projects, each of their individual channels are also extremely popular on the platform, with individual followers in the hundreds of thousands.

The Influencers’ Behind-the-Scenes Influencer

If you watch closely, you’ll notice that much of the content from the influencers you’ve mentioned above is actually filmed in a very controlled environment. Most of it is shot in a studio, with only the occasional scene filmed outside. While this might not seem like a big deal, filmmakers, journalists, and other content creators looking to break into the film and television industries might find this type of footage incredibly valuable. For those seeking careers in the creative industries, a steady flow of unscripted, behind-the-scenes content could prove to be extremely useful in honing your skills and establishing yourself as an expert in your field.

Narrative-driven Videos and the Rise of Trending

If you’ve ever been to TikTok’s homepage, you’ll probably notice that the app itself isn’t very innovative. The platform’s design is pretty straightforward and isn’t geared toward attracting new users. What is innovative is what happens behind the scenes. Since the platform is entirely user-generated, people are constantly coming up with new ways to entertain and engage with their followers.

After the release of its standalone application for iOS in 2016, TikTok quickly became the most downloaded app on the platform. To ensure everyone is using the app, the company releases a new version of it once a month. While that might not seem like a lot, consider that on a basic level, there are at least 300 million users around the world already using the app, and new users are coming online every day to discover the platform.

Since its inception, TikTok has focused on one thing—keeping users entertained. To do this, the company often breaks new ground in the realm of video content creation and consumption. Take, for example, the fact that the company was one of the first to recognize the value of a trending topic and jump on the bandwagon before the rest of the world realizes what’s going on. What this means is that if you use a hashtag when posting a video, it will rapidly go viral, and thousands, if not millions of views are often the rewards for those who discover and ride this wave of pop culture.

The Power of Storytelling

While many might consider video content to be the future of storytelling, it actually dates back centuries. There is a reason why stories are often passed down from generation to generation through the telling and retelling of them. Because they are effectively visual, videos allow for an unparalleled opportunity to integrate and enhance our stories with images and sound.

In terms of modern-day storytelling, it’s important to remember that traditional narrative-driven videos no longer work in the same way they used to. People are often so connected to their phones that they have no need for traditional content anymore. These people want short, snappy stories that they can consume in the time it takes to brush their teeth. While this might not seem like a problem, it means that content creators need to look for different ways to entertain and engage their followers.

Celebrity Content, But on a Budget

It’s no secret that celebrities want to be on TikTok, and for those seeking fame and fortune, it’s the ultimate platform for that. Since people expect the content to be celebrity-focused and often times overly promoted, these celebrities have to spend a lot of money to make sure their content is seen by the maximum number of people. This leads to higher cost-per-views and an overall increase in the price of advertising on the platform. While this might not seem like such a big deal, consider that the average user spends around $2.50 per day on the app, so even just a few cents per day can add up quickly.

Where Do I Start?

If you’re looking to create your own content but don’t know where to start, then check out some of the best videos from Charlie Pattinson and Sean Cody. The two powerhouses behind the success of TikTok. Every creator’s dream comes true when their work appears on the platform, and it doesn’t get any more perfect than these two. While they often collaborate with other prominent creators on projects, each of their individual channels are also extremely popular on the platform, with individual followers in the hundreds of thousands.

Since its inception, TikTok has focused on one thing—keeping users entertained. To do this, the company often breaks new ground in the realm of video content creation and consumption. Take, for example, the fact that the company was one of the first to recognize the value of a trending topic and jump on the bandwagon before the rest of the world realizes what’s going on. What this means is that if you use a hashtag when posting a video, it will rapidly go viral, and thousands, if not millions of views are often the rewards for those who discover and ride this wave of pop culture.