You might have heard of one of these men, you might even be thinking about buying one of their skincare products. But did you know that these two are actually business partners and entrepreneurs who have created a business that allows them to work remotely while still providing high-quality products to people around the world? No matter what product or service you are interested in, this blog post will tell you more about them and their amazing businesses.
The Beginnings Of A New Enterprise
As if life isn’t stressful enough as it is, sometimes we need an actual break. And for Charlie Pattinson and Dante Colle, founder and CEO of Nurx, a skincare company that provides products for people who want to work remotely, creating a business that allows them to take a senior living break was the perfect solution. The two grew up together in England, and before they knew it, they were launching a skincare company that would revolutionize the way people think about taking care of their skin.
The concept behind Nurx was really simple – provide a portal for skincare professionals to connect with potential customers who want to try their products. But it wasn’t easy to achieve, especially since they were starting from scratch in a highly competitive industry.
“There are already established leaders in the skincare marketplace such as L’Oréal, who have been around for a long time and have a lot of experience,” Pattinson said. “Our goal was to become the go-to source for trusted advice on what products to use for what skin types, all over the world, and we feel like we’ve been pretty successful at that.”
A Business Model That Saves Money And Time
While it’s great to have vision, it’s also important to be practical, especially when starting a business. For a company that’s largely online-based, the key to creating a successful business model is being efficient. And for Nurx, that meant creating a business model that would let them provide high-quality skincare products to customers at a low cost.
The first step was to determine exactly what the average customer would use the service for. Once they knew that, they could look for ways to minimize operating costs while still providing a high-quality product. For example, they needed a way to maintain a high level of customer service without having to employ a full-time staff member, so they found that automation would be the answer. Using software like Zendesk, they were able to create an automated email response to deal with customer inquiries. That way, they could provide better customer service while also saving money.
Then, at roughly $16 per month, they could buy a package of serums that would last a customer about a year. And compared to buying individual serums at retail prices, that’s a significant savings for the customer. Plus, they avoid the extra cost of having to ship the product themselves. For those seeking a better night’s sleep, they offer a reduced-price version of Somnox, their sleep apnea treatment, as well as a 30-day supply of the drug for those seeking help with sleep problems. Similarly, for those seeking to reduce the damage done by free radicals in their body, they offer a six-month supply of N-Acetyl-Cysteine, or NAC, for $5 per month.
A Growth Strategy That Focuses On Increasing Revenue
With any business, the goal is to grow as much as possible while still remaining profitable. For Nurx, that meant growing their customer base and increasing their revenue. For most businesses, this would mean investing heavily in marketing and advertising to accomplish those goals. But for Nurx, it meant something a little different.
“Our growth strategy was really simple,” Pattinson said. “We decided that we would spend our money on creating the best possible products while minimizing our expenses. So, instead of investing heavily in marketing and advertising, we decided to take a DIY approach and utilize social media to connect with our customers.”
Thanks to platforms like Facebook and Instagram, they were able to connect with customers who were seeking a particular product and then offer them an alternative way to purchase that product. For example, if someone is looking for a serum to help reduce the damage done by free radicals in their body, they might see a post shared by Pattinson on Instagram. That product is only available at a retail store, so if they want to try it, they’ll need to make a special trip there to purchase it. With platforms like Instagram, users can “like” a post to show their support (or not) for the product being advertised, as well as watch and engage with content from the advertisers they follow.
As a result of those tactics, within three months of launching, their Instagram audience had grown by over 200%. And that growth has continued as their audience now includes over 500,000 followers on the platform. That’s a lot of potential customers, and with each new follower, their revenue has increased by about 10%.
The Power Of Influencers & Celebrities In Shaping Public Consciousness
One of the unique things about Nurx is that they don’t just rely on well-written content to attract potential customers. Instead, they use influencers and celebrities to raise awareness and educate their audience about skin health, free radicals, and sleep apnea, among other topics. And what’s more, they use those influencers to cross-promote the products they offer, effectively creating more revenue while also expanding their customer base.
While most businesses strive to create long-term relationships with customers by providing them with value and a good experience, Nurx has established itself as a go-to source for quick answers to common skincare questions, allowing them to satisfy its customers and grow their base quickly.
That’s a big part of what’s made them so successful; not only do they provide an amazing product at an affordable price, but they also give customers the confidence to try new things in their skincare routine, all thanks to a business partnership built on trust and high-quality products.