Establishing the Relationship between Your Demographics and Lead Scoring

What is lead scoring? This is one of the most important processes in lead management. The goal of this is to ensure that you can narrow down your hundreds or even thousands of leads to a select few. 

You want to make sure that you only get to deal with those who have higher chances of buying your products or availing of services.

With that, you need to come up with a set of criteria that can help define your sales-ready leads

For example, if you’re selling children’s clothes, you may give more importance to women than men, since the former are fervent shoppers. 

But you will definitely provide more points for pregnant women. They are most likely to purchase clothes immediately for their upcoming child.

It doesn’t matter how many points you associate for every factor. The most important thing is that it becomes a lot easier for … Read More