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Establishing the Relationship between Your Demographics and Lead Scoring

What is lead scoring? This is one of the most important processes in lead management. The goal of this is to ensure that you can narrow down your hundreds or even thousands of leads to a select few. 

You want to make sure that you only get to deal with those who have higher chances of buying your products or availing of services.

With that, you need to come up with a set of criteria that can help define your sales-ready leads

For example, if you’re selling children’s clothes, you may give more importance to women than men, since the former are fervent shoppers. 

But you will definitely provide more points for pregnant women. They are most likely to purchase clothes immediately for their upcoming child.

It doesn’t matter how many points you associate for every factor. The most important thing is that it becomes a lot easier for … Read More

The Thriftlodge Saskatoon

At A Glance:

Take advantage of friendly rates, eco-friendly features and cozy accommodations when in Saskatoon at the 2-star Saskatoon Thriftlodge. It lies close to the airport and local attractions like the Midtown Plaza. Onsite, you can make use of a well-equipped business center and enjoy freebies like parking and daily breakfast. Take a breather inside air-conditioned guestrooms offering coffeemakers, refrigerators and flat-screen cable televisions.

Reserve your hotel room at Thriftlodge Saskatoon with Reservations.com

You Should Know:

  • Business center offering fax, copy and print services
  • Complimentary breakfast served each day
  • Tour and ticket assistance
  • Complimentary onsite self-parking
  • Laundry facilities for added convenience
  • Front desk manned 24 hours a day
  • Cozy and air-conditioned guestrooms equipped with modern and homelike conveniences

In and Around:

  • Loll out along Midtown Plaza
  • Tour the beautiful campus of the University of Saskatchewan
  • Admire beautiful artworks at the Mendel Art Gallery
  • Stop by the Credit Union Centre
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Pareto Principle in freight forwarder quote

The Pareto principle was developed over a century ago by the Italian economist and sociologist Vilfredo Pareto. This is one of the most-used patterns in business that allows you to pre-estimate the results of measurable actions.

The scientific discovery was to notice certain repetitive patterns, the result of which was always reduced to 80/20, i.e. 80% of the result comes from 20% of activities.

Although the proportion may slightly differ in the final result, the universality of the 80/20 rule allows it to be applied in almost every field.

Areas of use of the Pareto method – shipping and container transport

The use of the Pareto method in any field where there is such a possibility can significantly increase efficiency and productivity in the company.

An interesting fact is that Vilfredo Pareto developed a container volume distribution pattern 60 years before its invented😉

This proves that the 80/20 rule is … Read More